Using LinkedIn Social Selling Strategies To Feed Your Pipeline BY LISA BENSON If you are not using LinkedIn for social selling, you might be missing out on some big opportunities. LinkedIn pro- vides B2B companies with an opportunity to not only share content and network but also, if used strategically, achieve
Board Converting NEWS INTERNET DIRECTORY
ARC INTERNATIONAL www.ARCInternational .com
ARC International is a world leader in the manufacturing of roller products for flexography. The latest nano-technology laser engraving in our Charlotte and Las Vegas manufac- turing facilities ensures superior quality and consistency in anilox rollers.
BAUMER HHS CORPORATION www.baumerhhs.com
hhs is a global leader in advanced gluing, camera verifica- tion and quality assurance systems for the packaging indus- try. Zero-defect quality and elevated production speeds are key parameters in the manufacturing of corrugated boxes; hhs systems ensure efficiency and precision across the board. With hhs Xcam Box Monitoring and non-contact flap gluing of corrugated board, hhs offers every option for au- tomated quality assurance in the production of corrugated boxes with flexo folder gluers. BLOWER APPLICATION COMPANY (BLOAPCO) www.BloApCo.com BloApCo has served the corrugated industry since 1933 with a variety of scrap handling solutions, including Hori- zontal Floor Shredders, Trim Cutters, and Material Handling Fans and Conveying Systems. BloApCo Shredders allow for continuous shredding and pneumatic removal of sheet waste stacks of all sizes, roll slab, cores, carton scrap and much more.
top-of-funnel sales goals. According to Content Marketing Institutes’ report 2020 B2B Content Marketing Bench- marks, Budgets, and Trends—North America, 95 percent of B2B marketers reported using LinkedIn to share their company’s content organically, and 76 percent have paid posts on LinkedIn. However, sharing content, while part of a good social selling strategy, is not enough to bring in high-quality leads. Successful social selling combines both inbound and out- bound marketing strategies. According to LinkedIn, there are 90 million senior-level influencers and 63 million deci- sion makers on LinkedIn. When wrapped around a holistic process, it becomes a valuable tool to identify potential buyers as well as educate and convert them. Here are five tips to help you better utilize LinkedIn to secure qualified leads successfully: Create Your Company Page For Maximum Exposure Your company page should showcase your offerings specific to the markets you are targeting. Let prospects know that you understand their pains and tell them how you can solve them better, cheaper, faster, or however your company differentiates itself from your competition. Craft your message for search engines. Optimizing your company profile will ensure it turns up not only in LinkedIn searches but also turns up on Google and other engine searches. Use keywords and phrases that prospects might use when searching for your solutions. Post regularly from your company page to stay top of mind with your followers. Use a calendar or social media management tool to schedule regular posts. Content should mostly be educational or informative. Case studies are great because they demonstrate your relevance to the market. Use your content as a way to cre- ate dialogue that naturally promotes your value proposi- tion without it coming off as a sales pitch. You want your CONTINUED ON PAGE 38
CIMEX CORP. www.cimexcorp.com
Cimex writes affordable yet powerful CAD/CAM software for the packaging and diemaking industries. We also offer numerous samplemakers, etc., to fit all needs and budgets.
CORRUGATED MACHINERY SPECIALISTS www.cmsretrofits.com
Leading manufacturer and installer of quality retrofits, up- grades and replacement parts for S&S and Prime Flexo Folder Gluers. Specialists in reconditioning of S&S Flexo Folder Gluers, including ink, air and electrical systems.
CORRUGATED REPLACEMENTS, INC. www.corrugatedparts.com
Corrugated Replacements, Inc. is a production powerhouse that manufactures high quality machine parts and replace- ment parts for the corrugated and paperboard converting industries. CRI can redesign, engineer, and manufacture any part while providing a rapid turn-around rate, keeping machines running at their peak performance and limiting down time.
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November 16, 2020
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