Using LinkedIn (CONT’D FROM PAGE 38)
Board Converting NEWS INTERNET DIRECTORY
When you meet with a prospect or any contact that is meaningful to your target market, get into a habit of con- necting with them on LinkedIn. For best results, include a personal message with the request. Many people won’t respond to LinkedIn’s default connection request. Join Industry Groups Join industry groups that are of interest to your buyers where you can have meaningful dialog. Posting to industry groups allows you to reach thousands of people instant- ly. Avoid posting anything that sounds like a sales pitch. This could get you kicked out. The key is to influence the conversation to demonstrate your expertise, share insight, and build valuable connections. Build Connections Use your connections to meet new people. It is a quick way to get a warm introduction. Look at whom your con- nections are connected to, and if there are any people you think are good prospects, ask your connection how they know this person and if they can provide an introduction. If you don’t get a response from your connection and you still want to connect with their contact, you can up-
THE HAIRE GROUP www.hairegroup.com
Haire Group is the premier provider of new machinery for the corrugated industry. As the exclusive US & Canadian agent for one of the largest machinery manufacturers in the world, Haire Group is able to pair clients with the best machinery solutions for the best value to meet their spe- cific needs. As an operating partner of the US-based DFA Technical Support Center (a joint venture of Haire Group and Dong Fang), Haire Group delivers top-notch 24/7 pro- fessional, reliable service and support, maximizing quality and uptime. Additionally, Haire Group has been the indus- try’s #1 pre-owned machinery broker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE www.HarperLove.com
KIWIPLAN www.kiwiplan.com
Kiwiplan - premier worldwide software provider of enter- prise-wide, fully automatic solutions specifically for the cor- rugating and packaging industries. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of infor- mation from sales order management to dynamic total plant scheduling and inventory control through shipping.
grade to InMail, which allows you to directly contact an- other LinkedIn user that you are not connected to. If you do reach out without an introduction, make sure you have permission from your contact before dropping their name; if they didn’t have a good relationship, it could do more harm than good. According to LinkedIn, InMail has a 300 percent higher response rate than regular emails, so you are more likely to get a response. To increase your chances of connecting with a contact, you can use Active Status to know when your connections are active. A green dot next to their pro- file photo means they are currently on LinkedIn while a hollowed-out green circle means they are not on currently but have push notifications enabled to notify them when they receive a message. Use Linkedin Sales Navigator to Energize Your Process LinkedIn Sales Navigator is a more powerful paid sub- scription geared toward sales professionals. LinkedIn says it “features a powerful set of search capabilities, improved visibility into extended networks, and personalized algo-
MAROTECH INC. www.marotech.com
Manufacturer of Marotape®, Marotape®Plus, Marotape® FPT and MaroString™; hot melt coated tapes and strings used for reinforcement and easy-open features for pack- aging. Marotech Inc. also manufactures state-of-the-art dispensing and tape placement equipments to optimize the productivity of applying hot melt coated tapes in pack- aging.
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November 16, 2020
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