JUNIORS TO CHAMPIONS
ONCE A JUNIOR, FOREVER A CHAMPION
The Red(ster) line in a skier’s career With JTC, we want to make Redster a name that racers can rely on from U12 right up to World Cup level. Over the course of a career, coaches and teams may change. But once you’ve skied on a Redster, we do our best to make sure that it’s with you all the way. Last but not least, JTC will also add a whole new dynamic to our Atomic Pro Centers and Pro Center Partners, which have been serving as competence centers for equipment and racing service for many years.
ordinary “Let’s all get better” camps won’t cut it. Instead, we want our juniors to truly get used to skiing at speed, all while testing new skis and lengths. The big advantage of getting these proteges on snow is that we can involve them in proto- type tests and get feedback straight away. This enables us to react quickly and effectively. The new ICON binding is just one of many chapters of this story. Through all these initiatives, we bring our juniors one step closer to success, both on and off the race course. And from time to time, we we’ll reward outstanding performances with exclusive access to World Cup races, including hallowed access to the treasury of success – the wax cabins of our service crew.
Sounds promising, right? So, how do we do it? Well, our target group are digital natives, so what better way to reach them than through their electronic devices? Broadcast directly from the Atomic office, we host monthly online calls with all our juniors dealing with questions like how to stay focused on a race day, how to warm up properly, and how to store your skis over summer. What begins with boys and girls sitting individually in front of their devices quickly turned into JTC watch parties where everyone gets together in front of one phone or laptop. The ultimate aim is to build a deep sense of community among junior racers. Getting the JTC spirit on snow While expanding knowledge at such a young age is great, racers want to race – and a coaching program wouldn’t be complete without training sessions on the white, cold gold we all love. But we want JTC to be unique and different and
Supporting young, up-and-coming athletes with high-quality equipment, as well as tuning and boot fitting, has always been a top priority for Atomic. But now we’re taking junior development to the next level with “Juniors To Champions”, our new exclusive coaching program. More than 60 years of experience in racing, com- bined with our close relationship with world-class athletes, means we know that it takes to become a professional skier: physical conditioning, mental strength, regeneration, nutrition, the perfect skis, boots, and goggles – not to forget the skills to tune those perfectly to any snow conditions. With Juniors To Champions – or JTC – we’ll support our aspiring young athletes from U12 to U18 in all these aspects of ski racing by providing access to our network of World Cup-tested experts. And prepare them for the rigorous demands of professional sports.
All in all, this makes Atomic’s commitment to junior racing pretty darned unique.
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ATOMIC 2024/2025
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