Offerings standardized across a brand and delivered consistently presents an opportunity to make a brand promise to families and be known for it, market, storytell and position ourselves as leaders in this space COMPETITIVE LANDSCAPE
HOTEL BRAND
Rose Buds ®
Family Traditions Kids for all Seasons
ROSEWOOD FAMILY TIME
PROGRAM
Globally consistent, offered in all hotels ; branded Experience around 4 pillars: Land, Water, Environment responsibility, & Culture Comprehensive consumer journey
Global program but kids club only offered in select hotels Branded kids amenities & menu in all hotels
Rose Buds is a children’s program offered across all hotels Program built to inspire 5 senses & experience local environment & culture Family Time is a new program offered in selected hotels to build family bonding
Program & activities tailored to each destination
Global program
Global program , launched in 2019 in selected hotels Program & activities around five pillars : Time to MOVE; Time to PLAY ; Time to QUEST ; Time to CELEBRATE; Time to CARE
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Program & activities tailored to each destination
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Program includes for younger children and for family
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Activities vary by hotel
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COMPONENTS
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Activities vary by hotel
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Activities vary by hotel
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