FROM THE INDUSTRY
possible to track products, verify authenticity and ensure goods find their next life responsibly and efficiently.
The future of liquidation lies in data. Predictive analytics, AI- driven pricing models and real-time inventory tracking are helping companies make smarter, faster decisions about surplus goods. Instead of reacting to excess inventory, businesses can now anticipate it and plan liquidation efforts proactively. With scanning technologies and innovations like digital product passports, OEMs can now maintain visibility and control over the entire process, ensuring every step meets their standards. These tools make it
New technological advancements and emerging platforms across the globe are transforming how liquidations are handled. What once was viewed as a last resort is quickly becoming a sophisticated, data-driven strategy for sustainability, value recovery and brand protection.
Created Value: How Reverse Logistics and Circular Models Are Redefining Product Lifecycle By Peter C. Evans
The secondary market for devices and components has become one of the fastest-growing segments in the tech ecosystem. The global market for second-hand smart phones is now a $70 billion market. Resale, refurbishment and asset recovery are now revenue centres, supported by sophisticated logistics networks, AI-driven appraisal tools and recommerce marketplaces that connect global buyers and sellers. To capture this opportunity, companies need cross-functional capabilities. Supply chain, finance, compliance and commercial teams must work together, aligning around circular strategies and shared integrated data systems. It also requires looking at business opportunities from a wider perspective, where putting the customer first involves understanding not just the initial customer, but also the second and even third customers down the line.
For decades, product lifecycles have followed a linear path: design, deploy and discard. However, this model is changing due to the combined pressure of regulation, shifting consumer
preferences and the need for greater material efficiency. Today, the convergence of reverse logistics, circular business models and digital platforms is redefining how value is created and sustained across economies. Regulatory frameworks are playing a role in this change. The rollout of Digital Product Passports in Europe, Right to Repair mandates in North America and ESG disclosure rules in major markets are increasing transparency in how technologies are sourced, maintained and repurposed. At the same time, enterprises face new expectations from customers and ecosystem partners who view efficient product lifecycle management as a measure of operational excellence and smart economics, rather than an optional virtue.
From logistics to liquidation, and from platforms to partnerships, circularity is becoming an essential capability for creating value.
Conclusion As Rich showed, reverse logistics has become a competitive weapon. Damian proved liquidation isn’t failure - it’s the final expression of value. Vic highlighted the customer is driving change now and what an opportunity that is for business. And Peter reminded us that circularity is now a business capability, not a buzzword. For SCTE members, this is the moment to act. The networks built to last will be the ones built to circulate. Those who lead the shift - who design for reuse, recovery and resilience - will set the pace for the industry. Circular isn’t a future goal. It’s the new playbook. And in this race, the leaders will win.
www.allthingscircular.com
Volume 47 No.4 DECEMBER 2025
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