FROM THE INDUSTRY
Multiview’s genre flexibility marks a shift from functional enhancement to foundational capability.
For breaking news, Multiview can offer diverse perspectives such as camera angles, social feeds or expert commentary all at once. In entertainment, it could allow fans to watch behind-the-scenes footage alongside the main event or track multiple performances in a multi-stage festival setting. Multiview’s genre flexibility marks a shift from functional enhancement to foundational capability. It reorients how live content is produced, packaged and consumed, supporting a more dynamic and layered approach to storytelling. As large-scale global events approach, such as the 2026 FIFA World Cup, the appetite for multi-perspective storytelling is only likely to intensify. When Innovation Becomes Standard The shift toward Multiview reflects a deeper realignment in streaming, one that redefines how value is delivered
and experienced. As linear storytelling gives way to personalised engagement, mass audiences fragment into micro- communities, and fixed programming gives way to fluid, user-directed choice, Multiview becomes a powerful mechanism for platforms striving to retain viewers and set themselves apart. Yet as the format becomes more common, the bar will rise. The next frontier lies in personalisation, where viewers not only choose which streams to watch but how they’re arranged, when they’re surfaced, and what data accompanies them. These are challenges the industry must explore. But the direction of travel is clear - Multiview isn’t just changing how people watch live content. It’s changing what they expect from it – with a baseline of control, interactivity and relevance.
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DECEMBER 2025 Volume 47 No.4
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