FROM THE INDUSTRY
Playing the Game in Harmonic’s Broadband Land Booth Similar to the zones on the game board, attendees moved through playful, interactive zones at the Harmonic booth — Low Latency Rapids, Fiber Forest, MDU Town, and High QoE Hills — each showcasing specific Harmonic broadband innovations, relating to a milestone in network evolution. The experience encouraged attendees to explore the many options to get ahead in the broadband game . The goal was to showcase Harmonic’s unique broadband technologies in an exciting way and communicate the company’s technology leadership in DOCSIS 4.0, fiber, multi- dwelling unit (MDU) connectivity and enriched subscriber experiences.
However, the full support of Harmonic’s senior leadership empowered the team to bring the project to fruition. Their encouragement to think boldly and embrace unconventional creativity helped push boundaries. All Hands on Deck: The Power of Collaboration Pulling off such a multidimensional project required tight collaboration across teams, from content marketing, event coordination and creative design to engineering and product. Product experts helped ensure the technical accuracy of displays, content marketers refined storytelling and the events team translated the creative ideas into a physical space. Each element, from the candy cart at the front of the booth to the colorful gumdrops underneath display tables and vivid Broadband Land backdrops, was carefully choreographed to maximize visual storytelling. Designing a Booth that Popped The marketing team spent countless hours perfecting the booth’s color palette, ensuring it was bold, bright and visually captivating. Achieving the right balance wasn’t easy; colors that looked vibrant on a computer screen often appeared different once printed. But the team meticulously refined each shade to bring the design to life as envisioned. The result was a booth that invited curiosity and sparked conversation. THE BOOTH AS A LIVE EXPERIENCE Cleverly blended within its playful appearance, the Broadband Land booth brought Harmonic’s industry-leading innovations to life. Visitors didn’t just hear about future-forward broadband innovations — they experienced them firsthand through live demos showcasing real- world technologies in action. Even the refreshments in the booth reflected this vision: Attendees enjoyed lollipops and classic, movie-style candy boxes cleverly
BRINGING BROADBAND LAND TO LIFE Turning such a playful vision into reality wasn’t without hurdles. Overcoming Challenges A Candy Land-inspired Broadband Land booth theme was a radical departure from industry norms. Naturally, there was some skepticism about whether a highly technical audience would take Broadband Land seriously.
renamed with broadband-inspired twists. Each box of candy served as a visual cue within an intentional storytelling framework, transforming complex broadband concepts into a fun, memorable and nostalgic experience. At its core, Harmonic is driven by innovation, and that philosophy was evident throughout Broadband Land. Rather than relying on static displays or
Volume 47 No.4 DECEMBER 2025
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