SPOTLIGHT MEMBER VOICES
TASTE FOR TECH
Artificial intelligence is increasingly creeping into our lives, and construction is no exception – so how are members using this technology and other digital tools? W hile some see it as a revolutionary tool for improving service, others warn that blind reliance on AI could create more problems than it solves. For more detailed analysis, Strikovs uses Perplexity AI for competitor research, strategy reviews and data-heavy risk using AI, you won’t be a very successful builder in the future. Other companies will provide quicker, better service. There is no other option.” In his view, AI is powerful for small
assessments, but notes: “You can’t just rely on AI. There has to be a human behind it.” When it comes to marketing Strikovs uses specialist tools to transform project photos into videos, even simulating the sun’s movement across a property. “When clients see their houses lit up in these AI-enhanced videos, they love it.” (He always points out on his social media feeds when AI has been used to enhance images and videos.) Using technology is an obvious choice for Strikovs, who warns: “If you don’t start
businesses, which often lack office staff or management layers of larger firms. “Smaller companies usually have good building teams on site. What’s not working well is the office side – customer service, project management. With AI, you can upgrade your work to a high level, without needing a big office staff.” Andrew Phillips, Managing Director of Carreg Construction Ltd in Pembrokeshire,
Managing Director of London-based Home Republic Alex Strikovs is excited about tech’s possibilities and is enthusiastic about AI-powered tools such as ChatGPT, Google’s Gemini and Microsoft’s Copilot. “We use them for polishing up emails, improving policies, reviewing decision notes, and generating marketing ideas,” Strikovs explains. “It helps us look more professional and saves time.”
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Master Builder
www.fmb.org.uk
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