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INSIDE This Issue
The Dark Side of Hustle Culture page 1
Take Care of Your Joints Why You Need to Reevaluate Your Property Value page 2
The Benefits of an Active Lifestyle Take a Break page 3
Storytelling Should Be Your Marketing Priority page 4
Build Loyalty With Storytelling Marketing Tell a Story and Gain a Following
How can storytelling benefit you?
We all love stories. Be it books, movies, or current events, we can’t help but thrive on storytelling in our everyday lives. We even process information better when it’s told as a narrative. A study by psychologist Jerome Bruner discovered that people were 22 times more likely to remember a fact when embedded in a story. That makes storytelling a powerful tool to reach your audience. Storytelling marketing is when brands use a narrative to convey their message. In our era, consumers require more than a basic display of your product. Consumers are searching for why they should trust — and buy from — you. The best way to do this is to utilize storytelling marketing. Not only will it help customers better understand your business, but it also humanizes your company.
might struggle with your story
Businesses worldwide have been reaping the benefits of storytelling, and it has worked well enough to become the new standard. Whether you’re sharing why you started your business or adapting stories that align with your company’s beliefs, storytelling marketing can:
and what you should share. Consider what motivated you to start your business. Entrepreneurship
isn’t for the faint of heart, and there must be various reasons for this endeavor’s importance to you. List all the events and ideas that led you here. Next, design your anecdotal story to align with the ideals of your desired audience. Instead of sharing your story, you could create a tale with powerful metaphors and a lively narrative to draw in your audience. Whatever approach you take, storytelling marketing will ensure you leave a greater impression.
• • • •
Make your brand memorable
Separate your business from competitors
Share your message and ideas
Build a connection with potential customers
Get started on storytelling marketing.
While the benefits of storytelling marketing are clear, it’s a bit more challenging to execute. You
4 • www.INSURICA.com • Specialized Insurance Programs for Specialized Industries.
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