Adviser Spring 2020

Why should someone use an insole in their sports shoes? We wear shin pads for football, mouth guards for rugby and helmets for cycling, yet the part of our bodies taking 98% of the impact during sports is our feet, which often lack adequate protection. Our insoles have been tested to last up to 2,000 road miles, the equivalent of four pairs of trainers. I’d like to add that Enertor is trying to educate everyone to take more care of their feet, not just athletes. We need to encourage people to wear insoles all of the time, in leather shoes, work shoes etc, not just while they exercise, which is a common mistake. We can’t wait to ask you about … Usain Bolt! I know – it’s a great endorsement isn’t it? We work with a number of world class athletes in various sports, but having the backing of the world’s fastest man gives us huge credibility, not to mention opening doors with other organisations. We’ve worked with him since the run up to the 2016 Olympics, when he needed to stay free from injuries whilst going through some of the most rigorous training in his career. He liked our products so much he agreed to become a brand ambassador and is now a shareholder in the business. Plus I have to say he’s a very nice guy to know! We’re now working with England Athletics, including a number of athletes who’ll be competing in the Tokyo Olympics this summer.

You have benefited from business angel investment. Can you say how that worked for you? Our business has grown very quickly over the past few years, and although we already have the backing of some great investors, we still need capital to realise the commercial opportunities in front of us. We were fortunate enough to work with Anglia Capital Group, who selected us to pitch at one of their investor events; as a result we were able to attract funding from a number of local investors. Anglia Capital Group were really supportive and helpful, I’d recommend them to anyone needing investment as their business is growing.

Scrutton Bland has over one hundred years’ experience in providing independent professional advice to businesses at all stages of their development. If you are considering angel investment or any other type of investment, contact our Corporate Finance team by emailing hello@scruttonbland.co.uk or by calling 0330 058 6559 . Scrutton Bland work with Anglia Capital Group to host a number of pitching events for start-up and early stage enterprises throughout Suffolk, Norfolk and Essex and work with investors who are looking to assist business growth by becoming a ‘business angel’. To attend one of these events please email events@scruttonbland.co.uk or visit www.angliacapitalgroup.co.uk for more information.

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