THEFACEOFSUCCESS: How Skin Care Can Change Your Business According to a survey by YouGov, 84% of women and 46% of men use at least one skin care product or styling aid each day. In Australia alone, skin care is a a $1.5 billion industry. So if you’re looking for a way to attract new customers, increase order sizes, and boost customer retention, a great place to start is Sei Bella .
PRODUCTS YOUR CUSTOMERS ALREADY WANT AND BUY Since more than 75% of Melaleuca shoppers are women, chances are the vast majority of your customers already purchase some combination of skin care products on a regular basis. What’s more, market research firm Mintel reports that men’s skin and personal care is one of the fastest-growing segments of the beauty industry. Customers know the value of daily skin care and they already have regular purchasing habits. All you need to do is show them why they should switch stores to Melaleuca. And there’s even more good news—skin care consumers are notoriously brand loyal and more influenced to buy based on the recommendation of their friends. They already buy their products based on the good reviews of those they know and trust, making Melaleuca’s business model a natural fit.
MASSIVE POTENTIAL FOR REPEAT PURCHASES
Unlike cleaning products, which customers might use once or twice a week, skin care products are used every day. Studies show that once customers find a beauty line they love, they stick with it— sometimes for life. In addition, Melaleuca’s research shows that loyal Sei Bella customers (those who purchase at least one Sei Bella product consistently month after month) order an average of 13 Product Points more each month. And customers who purchase a Sei Bella product every month are more likely to continue shopping with Melaleuca the next month. GET STARTED SHARING SEI BELLA Go to Melaleuca.com/SeiBella to learn more about the new products and get tips on determining your skin type and creating a customised skin care regimen. In addition to learning about the products, you should also give customers a chance to sample them. All you need is one bottle of cleanser, toner, and moisturiser. Purchase small plastic spatulas from your local beauty supply store for customers to use when sampling the product.
37 SEPTEMBER 2017 | MELALEUCA.COM
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