Event Promotion & Media Exposure
BY THE NUMBERS A coordinated marketing and communications effort was a vital part of the promotional campaign for both sponsorship and attendee recruitment. The 2023 Annual Meeting in Kauai had more than 500 attendees and 79 sponsor companies generously supporting the Western Growers Annual Meeting and the Western Growers Center for Innovation & Technology.
MORE THAN 500 ATTENDEES AND 79 SPONSOR COMPANIES
MARKETING CHANNELS
Western Grower & Shipper John D’Arrigo was featured on the cover and in a multipage feature in Western Grower & Shipper magazine, the official WG member magazine. The Annual Meeting received a preview article and in-house created advertising; In addition, AgSharks winner Climate Robotics will be featured in an upcoming issue. • John D’Arrigo: Celebrating the Recipient of WG’s 2023 Award of Honor (https://www.wga.com/wgs-magazine/john-darrigo-celebrating-the- recipient-of-wgs-2023-award-of-honor/) • Early Bird Registration Now Open for the 2023 WG Annual Meeting (https://online.flippingbook.com/view/1070556540/38/) • Western Growers to Honor John D’Arrigo at the 2023 Annual Meeting (https://online.flippingbook.com/view/893272474/40/)
Spotlight The Annual Meeting was promoted via in-house advertising and in more than 20 times in Spotlight, Western Growers’ weekly e-mail newsletter to members. Total reach of this newsletter is more than 6,500. The Spotlight articles were also featured on WGA.com, with a reach of 6,583. Email Promotion More than 13 targeted e-mails advertising the event were sent to members, with a total reach of more than 5,600.
Mobile App The Western Growers Annual Meeting App recorded 312 unique downloads, a 10% increase from 2022.
MORE THAN 20 TIMES IN SPOTLIGHT
10% INCREASE FROM 2022
WITH A REACH OF 6,583
Peak access occurred on Day 1, when the app was used 2,676 times.
TOTAL REACH OF MORE THAN 5,600
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