Event Promotion & Media Exposure
Earned Media Three press releases were sent about the Annual Meeting; one focused on John D’Arrigo receiving the Award of Honor; one on Stuart Woolf the newly-elected Chair of the Western Growers Board of Directors; the final revealed Climate Robotics as the AgSharks winner. Despite the event being closed to in-person editorial media, coverage of the Annual Meeting received more than 25 placements in the press for a potential audience of 24.2 million.
25 PLACEMENTS IN THE PRESS FOR A POTENTIAL AUDIENCE OF 24.2 MILLION
AgriPulse https://www.agri-pulse.com/articles/20280-climate-robotics-wins- agsharks-pitch-competition
And Now You Know https://m.andnowuknow.com/bloom/western-growers-honor- john-darrigo-2023-annual-meeting-dave-puglia-comments/lilian- diep/83415aaron-rudberg-paul-kephart/anne-allen/81338
The Produce News https://theproducenews.com/sightings/western-growers-holds- annual-meeting-2023
The Sun https://sjvsun.com/ag/fresnos-stuart-woolf-becomes-chair-of- western-growers/
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