SHATTERPROOF NEWSLETTER
AUGUST 2021
WWW.REIBLAW.COM | 940.591.0600
WANT TO ADD PRESENTATIONS TO YOUR MARKETING STRATEGY?
Before COVID-19, I would speak in front of small business groups and civic clubs fairly regularly about what REIBLAW can do for small business owners. It was actually one of our best marketing tools, since it put me in a position where I could speak personally with many different people at once. My vision for what I do is to help thousands of small businesses, and the only way to do that effectively is to try and help them in groups. If I spoke to your organization or club and you’re reading this now, then you know how a well-prepared speech and presentation can persuade people. That said, though, it’s not a route every business owner takes to promote their business since many people are afraid of public speaking. Adversely, I’ve been presenting to groups since 2014 and was pretty extroverted to begin with. So, if you want to overcome a fear of public speaking and make presentations a part of your marketing strategy, then I have a few tips to share. Before preparing the actual presentation, the first thing you have to do is identify your target audience and create a sort of customer/client avatar based on them. Who are you trying to sell to? What do they like? Who do they spend time with? What are their problems? How can you solve those problems? Find the group of people that best represent your audience, and then contact them about speaking opportunities. Once that is done, now it’s time to craft a presentation that focuses on their problems — and present yourself or your business as the solution to that problem. Even though public speaking isn’t a fear of mine, one way to overcome the fear yourself is through preparation. When I speak in front of people, I get excited but never nervous. Part of the reason for that is because I over-prepare everything. Before I even step on stage, I know exactly what I’m going to say. I never give myself the opportunity to be afraid because I prepare my materials and have them with me to guide my presentation in case I get off track. One key step in my presentation preparation process is to print out all of my slides, even if I’m using a PowerPoint. That way, if the tech part of your presentation fails, or you arrive at the venue where you’ll be presenting and they just don’t have any tech, you’ll still be prepared to give your presentation.
Once you’re up in front of everyone, a great way to prevent nervousness is to find a friendly face in the crowd. Focus on that person’s face to help make yourself comfortable, and then start talking about yourself — you know, your favorite topic of conversation! Make yourself relatable and vulnerable. If you can make it through the first minute of your conversation, the nerves will usually go away. Even if you’re not explicitly selling something, you should always end a presentation with a call to action. Challenge your audience in some way, based on the information you gave them while presenting. Give them a chance to apply what they learned. Then, if you can track their responses, and you follow the other directions I’ve laid out in this article, I can guarantee you will get results!
– Scott Reib
As your Access Lawyer, we're specifically trained to help entrepreneurs like you put these cornerstone systems in place, providing your company with a shatterproof foundation. To see how stable your foundation is, take our Shatterproof Business Audit and assess your confidence in how much your legal, insurance, financial, and tax foundations will support your business growth. Just go to REIBLAW.com/shatterproof-audit and complete your audit. We will send you back a report card.
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IS YOUR HOME OFFICE MISSING SOMETHING? TOP 3 TIPS TO TAKE ADVANTAGE OF BACK-TO-SCHOOL DEALS
Have an amazing computer already? You can still benefit majorly from staying tuned! During last year’s back-to-school sale, Apple offered 20% off their AppleCare+ service, which
Everyone loves back-to-school season because of the shopping spree! Students can get tools they’ll actually use for the entire year while they’re on sale while saving a few extra dollars in the process. But you can get that very same feeling as an entrepreneur, too. Here's how you can make the most of back-to-school deals this year for your home office. UPGRADE YOUR HOME OFFICE’S AMENITIES. Are you a seltzer water fan? Every year, Amazon almost always has an “Off to College” sale, featuring various products that make dorm life a little bit easier and more convenient. If you want to do the same for your home office, look into a tabletop fridge — or an electric tea kettle, if tea is more your style. Some affordable decor, like wall art or small potted succulents, can spruce up your office without making a mess. If you’re looking to organize your space, consider buying desktop shelves to free up clutter. Then, you won’t have to leave your desk to stay in the zone! LOOK OUT FOR APPLE AND PC SALES! Replacing your current technology can be expensive, but back-to-school sales are the perfect way to spare your wallet.
gives you two incidents of accidental damage protection every 12 months. Dropped your laptop or spilled coffee on it? They’ll fix it, no questions asked. INVEST IN THE NEW OFFICE CHAIR YOU’VE BEEN WANTING. Don’t sacrifice your posture just because you’re working from home. Whether remote working has turned into a permanent or a part-time solution for your job, you deserve an office chair that can help keep your back straight,
preventing pain and slouching. Many big-box stores will be offering sales on office chairs, so take the opportunity to sit in a healthier way today — before the expensive holiday season rolls around! Just because you’re an adult doesn’t mean you can’t have the joy of back-to-school shopping too. We hope you treat yourself to something that’ll make your remote routine even better.
MONKEY BUSINESS TO HELP YOUR BUSINESS THE MANY FEATURES OF MAILCHIMP
users the ability to manage and track customer data, which you can use to tweak and better target your marketing. Some of these features include segmentation options, behavioral targeting, predicted demographics, smart recommendations, and surveys. While having all these features and services rolled into one platform certainly makes Mailchimp attractive for small businesses, it’s worth noting that it’s not for everyone. Mailchimp itself has said the businesses that will benefit most from using all their platform has to offer are e-commerce and retail businesses, mobile and web apps, startups, agencies and freelancers, and developers. Businesses that operate mostly offline, such as dental offices, plumbing companies, and similar businesses, may only need to use part of what Mailchimp has to offer. Mailchimp offers a variety of options when it comes to how many of their features and services you use, some of which you can try for free! For more information on these options, visit Mailchimp.com.
While you’ve probably heard of Mailchimp, you might not know the following two facts about this custom email- generating platform. First, it’s an older company than you might think, as it was founded in 2001 when businesses were still grappling with how to use the World Wide Web to their advantage. Second, it’s actually far more than just a platform for sending emails — it’s an all-in-one tool for creating and launching your own online business. So, besides being one of the biggest names in email marketing campaign generation, what other services can Mailchimp provide for your business? Here are a few worth highlighting:
• • •
Website building and custom domain creation
Online store setup
Online appointment scheduling
• Marketing help for emails, landing pages, digital ads, social medial, and print postcards
Not only does Mailchimp give businesses a variety of tools to run and market an online business, but it also gives
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WHAT SHOULD I NAME MY BUSINESS?
A FEW FACTORS TO CONSIDER
name, then it will help in getting them through the door. At the same time, though, avoid
With the right name for your business, you can give it a personality, convey its mission, tell its story, and so much more. The only thing is that naming something, while potentially exciting, can also come with complications. So, if you’re at the naming stage in the business formation process, here are a few tips to keep in mind. First, see if someone else is already using your desired business name. Start by conducting a thorough internet search. While someone somewhere having your desired business name isn’t the end of the world, keep in mind how that might affect traffic to your business and website. Next, search USPTO.gov to make sure someone didn’t already trademark your name, then check secretary of state records to make sure no one else has already filed an LLC with the same name as your business idea. If it’s not already taken or trademarked, you’re good to go! Bonus points if you can snag a dot-com domain name for your business, since research shows that people are more trusting of dot-coms than they are of other designations, such as dot-org or dot-net.
names that limit your growth (What if Steve Jobs had named Apple “The Computer Guys” or something like that?) or are hard to spell. In short, find a simple, catchy name that also lets customers know what to expect from your business. Use the tools available to you and get feedback from people you trust. Luckily, you can find plenty of resources online, such as Shopify.com, BusinessNameGenerator.com, HowToStartAnLLC.com, and more that can come up with business names for you — and you have the final say on whether you like them or not. You should also run your ideas for business names by people you trust to shoot straight on whether it’s a good business name or not. They might offer insight you wouldn’t have thought of yourself. Your business name is up to you. But the nitty-gritty legal details that come with starting a business? That’s where REIBLAW can help. Call today at 940.591.0600 or visit REIBLAW.com for more information.
Convey as much as possible as simply as possible. If you can indicate what you sell to customers with just your company’s
SUMMER VEGETABLE GREEK SALAD
We want your feedback!
Inspired by CookieAndKate.com
INGREDIENTS
In editions of this newsletter, we’ve covered everything from business contracts to how to handle the former spouse who wound up with everything because there was no business succession plan in place. But now we’re wondering: What would you like to see? You know those legal questions that Google can’t give you a satisfactory answer to? The ones that keep you up at night as you wonder whether it’s time to call a lawyer? We want to answer those. Send us your questions, and we’ll use them to address the topics you want to know more about. Text your questions and curiosities to 972.677.3002 .
• 1 cup
For the vinaigrette: • 2 tbsp red wine vinegar • 1 tsp Dijon mustard • 1 garlic clove, minced • 1 tsp dried oregano • 1/2 tsp honey • 1/2 tsp salt • 1/4 cup extra-virgin olive oil For the salad: • 1 head romaine lettuce, chopped • 1 cup grape tomatoes, halved • 1 small cucumber, seeded and chopped
yellow bell pepper, chopped
feta (as well as the chickpeas or salami, if desired). 3. If you plan to serve all the salad at once, drizzle the dressing over the salad to lightly coat, then toss to combine. Otherwise, store the vinaigrette and salad separately, then dress each portion before serving. • 1/4 cup red onion, finely chopped • 1/4 cup fresh parsley, chopped • 1/4 cup Kalamata olives, pitted and halved • 1/2 cup feta cheese, crumbled • Optional protein choices: 1 cup cooked chickpeas or 6 oz Genoa salami
DIRECTIONS
1. In a medium bowl, whisk
together vinegar, mustard, garlic, oregano, honey, and salt. Slowly drizzle in the olive oil, whisking until well combined.
2. In a large serving bowl, toss together the romaine lettuce,
tomatoes, cucumber, bell pepper, red onion, parsley, olives, and
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The Biz Tool of the Month: Mailchimp INSIDE THIS ISSUE 1 2 2 3 3 4 What Should I Name My Business? Summer Vegetable Greek Salad Are We Headed for the First War in Space?
Having Presentations as a Part of Your Marketing Strategy
Go Back-to-School Shopping for Your Home Office!
‘SPACE LAW’ ARE WE HEADED FOR THE FIRST WAR IN SPACE?
But in the past 20 years, many countries have been unwilling to seriously commit to more specific agreements or laws. When you see the rapidly increasing presence many countries are seeking in orbit, you start to understand why. Nobody wants to
Earlier this year, Russia announced it would abandon its missions to the International Space Station in favor of a new, Russia-only station orbiting Earth. At the same time, China has begun working in earnest on its own permanent space installation, raining construction debris down on coastal Africa and other places. With private American interests gaining traction in orbit (and the confidence of our government), things are getting awfully crowded up there — and not by actors that typically play well together. All of which begs the question: Will the 21st century see the first violent conflict in space? We have to delve into “space law” (yes, it’s really called that) to understand this question. It started in the 1940s and ‘50s, when the USSR launch of Sputnik signaled a new ground for scientific competition in the Cold War, as well as fears of more direct, armed conflict. The landmark “Outer Space Treaty'' of 1967 was the response, and nations continued to deal with space concerns until the end of the century. The general principles were those of cooperation and goodwill, and that made sense in the 20th century, when it was unlikely any power would be able to seriously colonize stations in orbit or the moon itself, never mind other planets.
hamstring themselves and compromise their interests when the resources of our solar system are made available through technology. Even though this may be a new arena, the problem is an old one. International Law — of which “space law” is a subset — is not typically enforceable and never has been. Private ventures, like those of Elon Musk, may face crackdown by their governments or the international community. But nations themselves will take what they want, when they want it — and right now, that could make peace on the final frontier a long shot in the 21st century.
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