WHAT SHOULD I NAME MY BUSINESS?
A FEW FACTORS TO CONSIDER
name, then it will help in getting them through the door. At the same time, though, avoid
With the right name for your business, you can give it a personality, convey its mission, tell its story, and so much more. The only thing is that naming something, while potentially exciting, can also come with complications. So, if you’re at the naming stage in the business formation process, here are a few tips to keep in mind. First, see if someone else is already using your desired business name. Start by conducting a thorough internet search. While someone somewhere having your desired business name isn’t the end of the world, keep in mind how that might affect traffic to your business and website. Next, search USPTO.gov to make sure someone didn’t already trademark your name, then check secretary of state records to make sure no one else has already filed an LLC with the same name as your business idea. If it’s not already taken or trademarked, you’re good to go! Bonus points if you can snag a dot-com domain name for your business, since research shows that people are more trusting of dot-coms than they are of other designations, such as dot-org or dot-net.
names that limit your growth (What if Steve Jobs had named Apple “The Computer Guys” or something like that?) or are hard to spell. In short, find a simple, catchy name that also lets customers know what to expect from your business. Use the tools available to you and get feedback from people you trust. Luckily, you can find plenty of resources online, such as Shopify.com, BusinessNameGenerator.com, HowToStartAnLLC.com, and more that can come up with business names for you — and you have the final say on whether you like them or not. You should also run your ideas for business names by people you trust to shoot straight on whether it’s a good business name or not. They might offer insight you wouldn’t have thought of yourself. Your business name is up to you. But the nitty-gritty legal details that come with starting a business? That’s where REIBLAW can help. Call today at 940.591.0600 or visit REIBLAW.com for more information.
Convey as much as possible as simply as possible. If you can indicate what you sell to customers with just your company’s
SUMMER VEGETABLE GREEK SALAD
We want your feedback!
Inspired by CookieAndKate.com
INGREDIENTS
In editions of this newsletter, we’ve covered everything from business contracts to how to handle the former spouse who wound up with everything because there was no business succession plan in place. But now we’re wondering: What would you like to see? You know those legal questions that Google can’t give you a satisfactory answer to? The ones that keep you up at night as you wonder whether it’s time to call a lawyer? We want to answer those. Send us your questions, and we’ll use them to address the topics you want to know more about. Text your questions and curiosities to 972.677.3002 .
• 1 cup
For the vinaigrette: • 2 tbsp red wine vinegar • 1 tsp Dijon mustard • 1 garlic clove, minced • 1 tsp dried oregano • 1/2 tsp honey • 1/2 tsp salt • 1/4 cup extra-virgin olive oil For the salad: • 1 head romaine lettuce, chopped • 1 cup grape tomatoes, halved • 1 small cucumber, seeded and chopped
yellow bell pepper, chopped
feta (as well as the chickpeas or salami, if desired). 3. If you plan to serve all the salad at once, drizzle the dressing over the salad to lightly coat, then toss to combine. Otherwise, store the vinaigrette and salad separately, then dress each portion before serving. • 1/4 cup red onion, finely chopped • 1/4 cup fresh parsley, chopped • 1/4 cup Kalamata olives, pitted and halved • 1/2 cup feta cheese, crumbled • Optional protein choices: 1 cup cooked chickpeas or 6 oz Genoa salami
DIRECTIONS
1. In a medium bowl, whisk
together vinegar, mustard, garlic, oregano, honey, and salt. Slowly drizzle in the olive oil, whisking until well combined.
2. In a large serving bowl, toss together the romaine lettuce,
tomatoes, cucumber, bell pepper, red onion, parsley, olives, and
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