Scapes of the South / ISSUE 01

ISSUE NO. 01

EDITOR'S NOTE

Welcome to Scapes of the South Magazine, where we uncover the captivating stories that shape the landscapes of the southern United States. Our vision for Scapes of the South was born from the stories of the people, places, plants, and their purposeful missions that comprise our industry. While ServeScape has thrived in Atlanta, we have felt a deep-seated desire to extend our reach beyond, to cover the entire South. This magazine is a dedication to that dream. Both passion-filled homeowners and folks in the fields are integral to who we are. The two steward the life of these plants, and in-turn these plants provide sustenance, shelter, and oxygen for all surrounding flora and fauna that thrive in these spaces. In these pages, we seek to forge a deep connection between the grower and the end-user, fostering a shared purpose and understanding. As you delve into the stories, you will witness the unbreakable bond formed between these two seemingly distant entities, brought together by the greenery around us.

Always, Keep going and growing, My friends,

All content Copyright © 2023 ServevScape, LLC. Contributions have been used with permission and are copyrighted sources. No unauthorized reproduction of anything in these pages without written consent.

PLANT SPOTLIGHTS Summer Blooms

WHITE WEDDING HYDRANGEA

Hydrangeas are the southern belle of Georgia's gardens, flourishing in the warm summers and mild winters of the region. With a range of colors and sizes, these beautiful plants can add a stunning touch to any outdoor space. From late spring to summer, expect to see a vibrant display of blooms. To keep your hydrangeas healthy, make sure to provide them with partial shade, as excessive sun exposure can cause leaf scorch. Additionally, proper watering and pruning can help ensure your plants thrive. Not only do hydrangeas add beauty to your yard, but they also attract pollinators.

Beautiful landscapes designed & delivered www.servescape.com

PINK ROSEBAY RHODODENDRON

Pink Rosebay Rhododendron is a large native evergreen shrub with a loosely upright spreading habit and leathery dark green foliage. Large clusters of soft lavender pink flowers bloom from late spring into summer and slowly fade toward white. A very versatile plant that prefers morning or partial sun with acidic rich, well-drained soils. Azaleas are excellent pollination and butterfly attractors. Tolerates near full shade. Note: Highly toxic if any part is ingested.

Beautiful landscapes designed & delivered www.servescape.com

AUGUST BEAUTY GARDENIA August Beauty Gardenia is a dwarf evergreen shrub noted for its thick, glossy dark green leaves and large extremely fragrant velvety double white flowers. These flowers either bloom throughout the year if the temperature doesn’t dip below 60 degrees F or in late spring to early summer. Prefers partial sun, acidic, and moist well-drained soils.

Beautiful landscapes designed & delivered www.servescape.com

ENCORE® AUTUMN FIRE™ AZALEA Autumn Fire Encore Azalea is a compact dwarf evergreen azalea shrub with small dark green leaves that gain a bronze-purple hue in winter. Dense clusters of velvety semi-double deep red flowers bloom in mid-spring and reblooms into fall. A very versatile plant that prefers partial sun with acidic rich, well-drained soils. Azaleas are excellent pollination and butterfly attractors.

Beautiful landscapes designed & delivered www.servescape.com

DESIGNER Brendan Butler

Brendan's proficiency is complemented by his extensive knowledge of horticulture, allowing him to create landscapes that thrive and flourish long after their completion. His dedication to clear and open communication with clients ensures that

their unique preferences and desires are seamlessly woven into the final design.

Mid-Century Modern Atlanta, Georgia

In Atlanta, Brendan has left an indelible mark by bringing to life countless living spaces, skillfully guiding projects from their initial concepts to their full realization. His distinctive blend of Eco-modern and Japanese aesthetics has garnered widespread recognition, earning him accolades through numerous home tours, articles, and awards.

Core-Ten Terrace Garden Alpharetta, Georgia

Zen Garden Atlanta, Georgia

The Cottages on Vaughn Clarkston, Georgia

THE FUTURE OF GREEN SPACE

A Metro Atlanta company is on a mission to turn the landscaping industry into a powerful force for environmental and social good.

Every year, the landscaping industry wastes billions of dollars due to outdated equipment, poor training, poor landscape design, and rising input costs. At the same time, client tastes are also changing. Environmentally- friendly landscape design and maintenance is one of the fastest growing sectors of the landscaping industry. From air, noise, and water pollution to billions spent on gasoline and herbicide, modern landscaping practices are increasingly out of step with the environmental and financial goals of American property owners. Roots Down is on a mission to change all of that. Started in 2018 by farming entrepreneur Jamie Rosenthal, the Atlanta-based company shows property owners of all sizes and their landscapers how to turn their landscaping portfolios into powerful forces for social and environmental good.

With a host of cutting-edge industry partners and a growing catalog of environmental education and consulting products, Roots Down provides clients with the knowledge, planning, and resources they need to decarbonize their maintenance practices, and grow more beautiful, abundant, and sustainable spaces. At the heart of the project is the desire to make ecological landscaping profitable and accessible to small and medium-sized landscaping companies. The idea was born from an idea formed during Rosenthal’s time in Atlanta’s booming urban agriculture market. “Everywhere I went, the goal was to train a million urban farmers,” says Rosenthal. “It occurred to me that we’re already paying a million urban farmers, but we just call them landscapers. What if we gave them new tools and resources to change?”

Suncredible® Yellow Sunflower (Helianthus hybrid ‘suncredible yellow)

“BETWEEN POWERFUL NEW ELECTRIC EQUIPMENT, AND POLLINATOR-FRIENDLY HERBICIDES IT’S NEVER BEEN EASIER TO MAKE THE SWITCH TO SUSTAINABILITY.”

Jamie Rosenthal Roots Down CEO

That relatively simple idea came into fruition when Roots Down began working with DeKalb County Facilities Management to update their 75-acre library portfolio. Through 2021 and 2022, Roots Down worked with the department and their vendors to transition the landscaping at seven pilot libraries. They developed the Grower Program in the process, an online course offered through Georgia Piedmont Technical College designed to onboard landscapers to sustainable landscaping techniques. The culmination of these efforts was the unanimous passage of the Fruitful Libraries resolution by the DeKalb County Board of Commissioners, a $250k commitment by the county to develop a transition plan for all 23 county libraries. When completed, this will be one of the most ambitious sustainable land use projects in the country. “The landscaping industry is changing so rapidly,” says Rosenthal. “Between automated mowers, powerful new electric equipment, and pollinator- friendly herbicides it’s never been easier to make the switch to sustainability. Our goal is to make switching simple, cost-effective, and enjoyable.” Roots Down is also building one of the largest libraries of urban environmental education. Through annual updates of the Grower Program, and the upcoming Roots Down app, Rosenthal and his team are creating an invaluable educational resource for landscapers and homeowners. They are also surrounding the company with an ecosystem of industry partners, like the commercial electric equipment manufacturer Kress, to give maintenance crews access to the most cutting edge tools and products.

The future of landscaping is here, and Roots Down is leading the way.

Russian Pomegranate (Punica granatum 'Russian 26')

The spirit of Moon's tree farm

For over three decades, each generation of the Moon family has passed down their expertise and love for the land, forging a legacy for generations to come.

In the heart of Washington, Georgia, lies a sprawling expanse of land known as Moon's Tree Farm. Spanning over 650 acres, with 450 dedicated to production, this farm is not only a place of growth for over 130,000 trees but also a testament to the power of a family’s unwavering commitment. At the heart of this endeavor is Brookelynn Moon- Anschutz, a young female grower, alongside her husband Jacob, who have embraced the family's legacy and are determined to ensure its success for future generations as they welcome their first baby in September of this year. When asked to describe Moon’s in a single word, Brookelynn chose "loyal." It is this loyalty that has driven the farm's longevity, propelled by her dad, Dwayne Moon’s warm personality and unwavering commitment to serving others.

Uptyn™ Bald Cypress (Taxodium distichum 'TDMTF')

Steve Califf Field Operations

Right from the farm’s inception, Trish Moon, Dwayne’s wife and Brookelynn’s mom, has been an integral force behind the scenes. Even prior to her marriage to Dwayne, Trish eagerly lent a hand in various capacities around the farm. As Moon's blossomed into what it is today, Trish's innate knack for managing finances propelled her to become the head honcho of all fiscal matters. Brookelynn, with her outgoing nature, spearheads Moon's sales and day-to-day operations. Her customer-facing role allows her to showcase her bubbly personality and passion for the trees which she describes as the farm's lifeblood. Her husband, Jacob, who transitioned from a career in law enforcement, brings a fresh perspective and confidence to the farm. He oversees the equipment, fixes machinery, and is involved in all aspects of farm management. Together, Brookelynn and Jacob complement each other's strengths, ensuring the farm's smooth operation and continued growth. Their hope is to keep both Moon’s Farm and spirit alive for their children to see. As Jacob aptly puts it, "We've been around 30 years, and I'd like to see it for another 30. There are big shoes to fill, but there's also an opportunity here."

Bur Oak (Quercus macrocarpa)

"HE (DWAYNE MOON) WILL NEVER TRULY RETIRE BECAUSE HE LOVES IT OUT HERE SO MUCH."

Brookelynn Moon-Anschutz Co-Owner, Day-to-Day Operations

Abidan Field Foreman

The bedrock of Moon's Tree Farm lies in family and faith. Brookelynn emphasizes the Christian foundation that underpins their business, providing them with strength and perspective during challenging times. Their journey has not been without its obstacles. Brookelynn acknowledges that equipment breaks, burst pipes, and damaged trees are part of the reality they face. However, she maintains a positive outlook, saying, "Our farm is not perfect. When something goes wrong, we have to figure out what to do next." With resilience, the Moon family tackles these challenges head-on, a testament to their unwavering commitment to the farm. Moon's Tree Farm thrives on the collective efforts of its team, the family strives to create an environment where everyone feels like a part of one big family. Their goal is to positively impact people's lives and foster a sense of belonging. This commitment is evident in their interactions not only with customers, but employees in the field. Brookelynn emphasizes, "We want customers to know that no matter what happens, we're going to go above and beyond to make sure they're happy, no matter what it takes"

Brookelynn's journey back to the family farm was not an immediate plan. As a college athlete and later a coach, she embraced new experiences and opportunities. However, the undeniable pull to continue her family's legacy ultimately led her home in 2019. Guided by her father's work ethic, she got her hands dirty, immersing herself in the farm's operations. Starting with fundamental tasks like weeding and pruning, Brookelynn worked alongside the farm's employees, including those sponsored through the H-2A program, which allows foreign national workers into the United States for temporary agricultural work. Through her dedication and respect for the farmworkers, Brookelynn has earned their admiration in return. She shares, "Over time, the guys in the field have seen the respect I have given them and want to give it back to me. I love that. Especially when they see a pregnant lady working, they put a little pep in their step."

Looking to the future, Brookelynn envisions expanding the farm's operations and impact. With over 30 employees, including those from the H-2A program, the Moon family believes in building a team that shares their passion and takes pride in the farm's growth. Moon's Tree Farm stands as a testament to the Moon family's dedication and commitment to their craft. Rooted in unwavering faith, a strong work ethic, and a genuine love for the land and the people they serve, the family farm thrives. Under Brookelynn's leadership and with the support of their dedicated team, Moon's Tree Farm is poised to flourish for another 30 years and beyond. As they continue to provide shade, nutrients, and life to their community, they also nurture a sense of family and shared purpose that extends far beyond the boundaries of their land.

GUACAMOLE HOSTA Guacamole Hosta is a shade-loving herbaceous perennial primarily grown for their foliage. The large, curling basal leaves are marbled with blue- green, soft green, and yellow streaks and deep veins. The fragrant bell-like white-lavender flowers raise up in terminals from the rootstalk above the mound in mid-summer attracting butterflies. Best color in partial sun and moist well-drained soils. Requires full shade if grown in hot summer areas.

Guacamole Hosta (Hosta 'Guacamole')

JAPANESE PAINTED FERN Japanese Painted Fern is a beautiful deciduous fern with a hand-painted appearance. The arching grey- green fronds are highlighted with silver giving it a metallic sheen, and often flushed with burgundy in the center that matches the stems. Best frond color in part shade and rich, moist well-drained soils. Deer resistant.

Japanese Painted Fern (Athyrium niponicum var. pictum)

Honeybees

Bats

Hummingbirds

Moths

Beetles

Butterflies

Solitary Bees

HONEY BEES Honey bees are perhaps the most well-known pollinators, and they deserve every bit of the recognition they get. These tiny, buzzing insects are responsible for pollinating a vast majority of flowering plants, including many of our agricultural crops. As they visit flowers in search of nectar, pollen sticks to their fuzzy bodies, and they transfer it from one flower to another, promoting plant reproduction. Their extraordinary efforts contribute to the diversity of fruits, vegetables, and nuts we enjoy on our plates. Pollinators are nature's unsung heroes, playing a critical role in sustaining our ecosystems and contributing to the biodiversity of our planet. Among the myriad of pollinators, there are seven that stand out for their unique characteristics and crucial impact on the environment.

Lavender Sunflowers Bee Balm Coneflowers Borage

Butterfly Bush Milkweed Coneflowers

Zinnias Lantana

BUTTERFLIES

Butterflies are nature's graceful artists, adorning the landscapes with their vibrant colors and delicate wings. Beyond their aesthetic appeal, butterflies are vital pollinators for various wildflowers and garden plants. Unlike bees, butterflies have long, slender proboscis that they use to sip nectar from flowers. This unique adaptation allows them to pollinate plants with tubular blossoms and places where bees might struggle to reach.

BEETLES

Beetles, with their sturdy bodies and chewing mouthparts, may not seem like typical pollinators. Nevertheless, they are among the oldest pollinators on Earth. Beetles often pollinate primitive plant species, and while they might not be as efficient as some other pollinators, their role in the early evolution of flowering plants is significant. Many plant species have adapted to beetle pollination by producing large, sturdy flowers that can withstand their sometimes clumsy movements.

Goldenrod Queen Anne's Lace Yarrow Daisy Marigold

HUMMINGBIRDS In the avian realm, hummingbirds take center stage as proficient pollinators. These iridescent wonders are the smallest birds globally, yet their rapid wing beats and hovering abilities are unmatched. As they feed on nectar-rich flowers, their heads come into contact with pollen, which they transfer to the next flower they visit. Hummingbirds are especially crucial for plants in regions where other pollinators are scarce or absent.

Trumpet Vine Salvia Fuchsia Bee Balm Hummingbird Sage

BATS While often misunderstood or feared, bats are essential pollinators, especially in tropical and desert regions. Many bat species have co-evolved with specific plants, creating intricate relationships where both parties benefit. As bats feed on nectar, they inadvertently spread pollen, helping to fertilize the plants they visit. Some of our most valuable fruits, such as bananas and mangoes, depend on bat pollination.

Moonflower Evening Primrose Datura

Night-Blooming Jasmine Night-Blooming Cereus

SOLITARY BEES

Blueberry Rosemary Foxglove Cosmos Sunflowers

While honey bees receive most of the attention, solitary bees deserve recognition for their pollination efforts. Unlike social bees, solitary bees do not live in hives, and each female builds and provisions her own nest. Solitary bees play an important role in pollinating various plants, and some species are even more effective pollinators than honeybees for specific crops.

Nicotiana Evening Primrose

Honeysuckle Moonflower Petunia

MOTHS

Moths, the nocturnal cousins of butterflies, are often overlooked when discussing pollinators. However, these creatures play a crucial role in the pollination of night- blooming flowers. With their keen sense of smell, moths are drawn to flowers emitting sweet scents under the moonlight. Their foraging behavior helps plants reproduce, and they are especially important for plants that rely on night-pollinators.

As we celebrate these magnificent seven pollinators, it is crucial to recognize their invaluable contribution to the health of our planet. Without their pollination services, many plants we depend on for food, oxygen, and beauty would struggle to survive. As stewards of the Earth, we must protect and preserve these vital creatures. By creating pollinator-friendly gardens, supporting local beekeepers, and advocating for environmentally friendly agricultural practices, we can ensure that the magnificent seven continue to thrive and fulfill their essential role in sustaining the biodiversity and beauty of our world.

ServeScape's Pollinator Collection

THE SOUTHEASTERN Sustainable Garden Sustainable Gardening for the Southeast is a vividly illustrated guide that offers simple techniques to help conserve water, reduce pollutants, and mitigate climate change while increasing biodiversity and attracting pollinators and wildlife. Gardeners will be inspired and empowered to protect and enhance the local ecology as they cultivate a resilient landscape featuring native plants, colorful flowers and trees, and even organically grown fruits and vegetables. And for those who cherish their emerald lawns, Susan Varlamoff provides tips for keeping it green and environmentally sound.

Susan M. Varlamoff Author, Sustainability Consultant

Purchase your copy today at www.servescape.com

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32

Made with FlippingBook - professional solution for displaying marketing and sales documents online