Fairware Impact Report 2022

Mission Vision & Values THEN & NOW

In 2022, our team undertook a facilitated process to reimagine our mission, vision and values. Our original mission from 2006 was to ‘change the world through the simple act of buying.’ We felt it was time for a refresh of our purpose to help address the challenges we face. We’re not going to buy our way out of these issues, even if we pivot our businesses to be more responsible. While our original mission motivated us to start the journey, it doesn’t resonate with the challenges we face now. Climate change, racial inequities, and social and environmental degradation are issues we worry about daily.

True change will take collaboration, courage and advocacy to tackle the systemic barriers that are holding us back and some of us down.

We need to up our game, and our new mission, vision and values reflect our commitment to dig deeper and keep moving our business, industry, and community toward a more sustainable future.

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