STAFF RETENTION
ing mental health challenges to reach out directly to a profes - sional for help rather than going through their manager.
5. Remove mundane tasks via automation. When it comes to company culture, the happiest workplaces use and prioritize automation, according to a recent study published by Business Wire. Automation allows for staff to focus on more purposeful and creative work—six in 10 professionals believe it leads to higher morale and more interesting work. Automation can be made easy by understanding the systems you have and the pain points your staff are experiencing. A great place to start is to create a (safe) opportunity for teams and staff to articulate what they “hate” about their daily work, so you can address it and brainstorm ways to improve it. The Flybook has asked this question in the past. Here are some problems that came up in the responses, and the ways a reser - vations or software system can solve each via automation: The problem: Answering the phones for simple reservation modifications. Specifically, it is monotonous for staff to adjust reservations and distracts from more interesting work. The solution: A guest self-modification feature in your book - ing software allows guests to make changes or cancel their reservations online without a phone call. Utilizing a feature like this means staff spend less time on the phone and more time tackling bigger issues or doing more creative work. The problem: Managing large groups . With multiple waivers, restrictions, and logistics, managing large groups is tedious for staff. The solution: Group management tools allow for shared waivers (internally managed within the software), and cus - tomer relationship management (CRM) tools help move a group through a pipeline of tasks to the reservation. The problem: Managing weather changes. When bad weath - er strikes, it becomes an all-out scramble to make sure guests are aware or updated on conditions. The solution: Digitally produced and distributed on-demand rain check and mass text communication tools allow opera - tors to push weather alerts and operational notices directly to affected guests. Automation tools like these and others—such as text tipping or survey requests—are small ways to reduce headaches for yourself and your staff. In turn, staff will appreciate how you work to make their lives easier. All of which supports a robust company culture, a key factor in effective employee recruitment and retention.
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