“backward” and done work I’d passed off long ago. Another massive opportunity is found in purchasing one — or maybe all — of your competitors’ businesses, or better yet, just their list and phone/web prop- erties. Some businesses simply won’t make it, and when they close, there will be a great oppor- tunity for the ones that survive to buy up their assets for pen- nies on the dollar. There will be a whole industry of people de- voted to helping put those deals together. Think of this industry like the short sale industry in the housing market, but for business. You can easily set those deals up yourself or, if you have massive amounts of free time or are going to lose your business, maybe this is a nice hustle you can get in the middle of and make some good cash from. Depending on how big and complicated the deal is, there is even the possibility of taking a tollbooth position, which is one of the single best positions to have in any transaction. (A tollbooth position is where one person sits in the middle of a deal and takes a cut of sales or profits from one or both par- ties on an ongoing basis. If you arrange the deal correctly, you could get a piece of the action for years to come. Of course, you
have to provide a good reason for these people to need you in a tollbooth position. But it can be crazy profitable once you have your reason, arrange the deal, and get the contract in place.) Like most of us, this year has been crazy for me. The craziness came both personally and pro- fessionally. As I write this and reflect, I’m not sure I’ve ever been through a more difficult time in my life — and surely not in such a short amount of time! I’ve always said I can out-work and out-hustle anyone, and that belief was really put to the test as I struggled to overcome the onslaught of both personal and professional obstacles. The unexpected benefit, though, is that I suddenly see the world through new eyes. Busi- ness, people, places, material goods, all the things around me are suddenly different. It’s like I went from seeing everything in standard definition to being able to see things in high definition. Everything has become crystal clear. And let me tell you, the opportunities around all of us right now are massive. The abil- ity to make your dreams come true and leave your mark on the world — or, as Dave Ramsey says, “change your family tree” — has likely never been better than
it is right now, if you’re willing to do the work. If you’re willing to build out your business founda- tion and focus on strengthening your relationships, you can thrive like never before. You can create that business, life, and income you’ve always dreamed of. You can have it all. P.S. One of the changes I’ve made to my business has allowed us to create a better product and service for our existing custom- ers as well as new customers. We were able to make these im- provements and still decrease the monthly investment by 33% on our starting newsletter program. If you’ve been thinking about getting a newsletter to help grow and building out the foundational marketing aspects of your busi- ness, now is a great time. You’ll be able to get the best possible quality and pricing we’ve ever been able to offer. To get more info and see how we can help you and your business thrive right now, go to NewsletterPro.com/ schedule or call 208-297-5700.
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