BIG GRIT Meet 3 of 2021’s Most Courageous Entrepreneurs
In 2020, entrepreneurs like you kept our country running and held on to the American dream despite the hardship of the pan- demic. That took Big Grit. In 2021, you’re still doing it! You haven’t let supply shortages, a tight labor market, or family tragedies keep you from pursuing your goals. Your perseverance, dedication, and drive are legendary! Here at Keap, the Big Grit of customers like you impresses us every day. With that in mind, we want to share the stories of three such gritty entrepreneurs. Moni- ca, Jaspreet, and Justin have all overcome difficulties to achieve success, and we’re proud they’ve chosen Keap’s suite of CRM, sales, and marketing tools to help them along the way. OVERCOMING BETRAYAL: MONICA KLINE Monica owns a thriving branding agency called Identity Brand, but it wasn’t always that way. At first, her future in business seemed bright. Her father inspired her to read business books as a little girl, and she ran her lemonade
“I had hit that glass ceil- ing, and I wasn’t fulfilled any more. I said to myself, ‘I’m building somebody else’s dream in the prime of my life.’ So I decided my comfort zone was no longer where I wanted to live,” Monica remembers. With her stomach in her throat, Monica made a big leap: She moved from California to New
stand with an accountant’s eye. But then, that future derailed — she had a baby in high school, got married, then got divorced. Eventually, Monica went to work for a multinational corporation in the beauty industry. She worked her way up from marketing man- ager to vice president. But the job didn’t scratch the entrepreneurial itch she’d discovered as a child.
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