“I was happily married one day, and then all of a sud- den, poof! It disap-
peared, and no- body knew what went on behind closed doors. It’s the classic story of getting duped,” Monica says. Having lost her moth- er and her marriage, Monica
was at rock bottom. She sold her designer clothes to pay rent, lived off of frozen waffles and water, and canceled meetings because she couldn’t pay the subway fare. On Christmas Eve, she scrimped and saved to afford a deli sand- wich from the grocery store — and had an epiphany. “I [was] like, ‘What am I doing? I’m too smart to be sitting here with all of my experiences, my knowledge, my thirst for learn- ing. What am I doing?’ That was my turning point. That was when I said, ‘I will never fail, I will push through anything that comes my way.’ And it was hard, but I did it,” Monica says.
Fortunately, Monica had re-
married, and her husband stepped in to handle her business and give her time with her family. Then, something unthinkable happened: Monica’s husband betrayed her in the final weeks of her mom’s life, stealing her company and draining their joint finances.
York to start Identity Brand. Then came the first big blow. Her mother was diagnosed with can- cer during the business’s launch.
Keap.com / The Keap Insider / 19
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