of purpose and that sense of iden- tity was gone. It had shifted and evaporated, and I didn’t know how to find it again,” he says. It took Justin years to climb out of that hole, but he persevered. He became the definition of Big Grit, waiting tables, painting houses, and eventually working at a church to get by. There, he found his calling: digital marketing. He started de- veloping the church’s social media
a week,’” Justin remembers. Walk- ing out of the meeting, he realized, “Not only am I done working here, but I’ll never be in a position again where someone will have the ability and power to say that for me.” Justin’s Big Grit had been put to the test, and he had walked through the fire. After leaving his day job, he threw himself into en- trepreneurship, first creating an on- line digital marketing course, then launching his own digital marketing agency for churches. When he sold that company, he started a new venture that he feels is his true passion: The Different Company. Through The Different Company, Justin and his partner help other businesses “see what their differ- ent is” and use those assets to grow their companies. The busi- ness accelerator will have a fully built funnel in Keap to help other entrepreneurs learn what he did through trial and error, defeat and resurgence: “We have to make our own path. We have to provide our own way.” “We all have these experiences where we’re shown, we’re given glimpses of, ‘This is who I am, this is what I want to be, and this is what I want to do.’ And we have a choice whether or not we’re going to listen to that,” he says. Justin is listening to that voice because he had the Big Grit to get there. Visit Justin’s company today at DifferentCompany.co/home. Have you adapted and overcome to keep your business going? Has Keap helped you along the way? If so, we would love to hear your Big Grit story. Use the hashtag #BigGrit to share your journey on social media. You may just find yourself in the next issue of Keap Insider!
Using our automation tools, Jaspreet can send folks interested in The Minority Mindset an email training course that guides them through investing, earning, spend- ing, wealth management, and more. “Keap gave us the opportunity to now give people the content that they want and give people the education that they want, and it’s automated on our end so we can focus more of our energy and our efforts to actually create more content,” he says. Entrepreneurs like Jaspreet are inspiring because they create their own destinies. They aren’t afraid to show Big Grit by leaving behind what they know and trying some- thing new. “If there’s one thing that I’ve learned, it’s that there’s no right path to success or happiness, and you have to find your own path,” he says. Find out more about Jaspreet’s company at TheMinorityMindset.com. CLIMBING OUT OF THE DARK: JUSTIN WISE Marilyn Monroe once said, “Sometimes good things fall apart so better things can fall together.” That quote sums up Justin Wise’s entrepreneurship journey. From the time he was a kid, Justin struggled to find a place where he fit in. He was diagnosed with ADD and didn’t feel at home anywhere until he discovered his high school radio station. Radio and broadcasting be- came his life — until it all fell apart. After five years of college class- es, Justin interned at a production house. He saw people in his dream job sleeping on set and working insane hours. In a single day, the bright future he’d always pictured evaporated. “I went into what I would now classify as a depression. That sense
and email lists, and other business owners took notice. “I started to get emails from people, emails from other church- es, from other pastors who would say things like, ‘Hey, how did you do that?’ I started getting ques- tions from small-business own- ers. They weren’t asking for their churches, they were asking for their business,” he says. Justin’s consulting work brought in enough income for his wife to fulfill her dream of being a stay- at-home mom. Everything was going well until his boss at the church gave him an order: no more side gigs. “He looked me dead in the eye and he said, ‘I own you for 40 hours
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