22 \ The Keap Insider \ Keap.com 3 1 2 3 You’re a busy person. You work hard all day, and when you get home, you want to spend time with your family instead of creat- ing more content for your mem- bership site. But how can you add more value to your membership site without creating content? Here are my top three ways to do just that. To get a digital copy of the content below plus six additional ways, visit ASPECT TO YOUR SITE. One way to almost effortlessly add more value and stickiness to your membership site or even an online course is to add a com- munity portal. This can come in many shapes and forms. Typical- ly, we see people add a private forum where members can post and comment. Private messaging between members can also be an option. Memberium.com/My9Ways. ADD A COMMUNITY If you’re using WordPress, the best way to facilitate this is by using BuddyBoss. This is a plug- in (and optional theme) that adds all the community features you could want. If you’re using a membership plug-in like Membe- rium, you’ll be able to integrate the community part of the site with Keap. This will let you keep members’ profiles on your site in sync with the data you have inside of Keap. OFFER LIMITED ‘911 CALLS.’ This particular offering can be used on almost any membership site or course. In addition to the regular content you provide, offer a limited number of “911 calls,” which are exactly what they sound like. It’s an emergency call that your members can use to get direct access to you, their expert . Even if most of your members never actually make the call, the as- surance they have just because they’re not alone in a dire situa- tion is a huge value. To make this possible without being constantly tied to the phone, limit the number of calls you do to one per member per year. You can also drive sales with this by offer- ing “911 calls to the first XX mem- bers,” which creates scarcity. INCENTIVIZE WITH DIRECT MAIL GOODIES. Membership sites and online courses are usually just that: online only. Occasionally, we see people running in-person events that complement their member- ship sites, but for the most part, everything is online.
Ways to Add More Value to Your Membership Site Without Creating More Content
That’s not necessarily a bad thing, either. For one, the inter- net opens your site up to a global market. The downside is that sometimes, we don’t accurately value things we can’t hold, feel, or touch. One easy way to add a physical aspect to your digital membership site is to mail something to your
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