H ow many brand emails did you get in 2020? The statistics are in, and they won’t surprise you: It’s raining emails, as The Weather Girls would say. And most brands are sending even more emails in 2021, according to a study by Ascend2 that looked into market- ing email automation. Of the brands polled, over 74% are increasing their send. About 20% are staying the same, 6% are decreasing their volume, and only 3% are decreasing their volume significantly. However, emailers are facing huge challenges. Over 45% of them agree that maintaining an engaged list is their most
spam complaints? It’s a difficult question, and the statistics agree: Only 38% of respondents said their email marketing was very successful at what they’re trying to achieve. If you’re still having trou- ble with your email market- ing strategy, it might be time to lighten the email load and com- bine it with a print marketing campaign. First, print marketing can increase your engagement be- cause it’s far less saturated. You won’t be competing with literally hundreds of other pieces of mail waiting to be opened. Second, you won’t have to worry about your print marketing being considered “spam.” Com- panies that send print marketing are often viewed as more credible and trustworthy. It’s powerful to give your customers a tangible representation of your company, especially if it provides value like an offer or indus- try-related advice. Over 65% of hu-
it may impress your customers much more than an email would. Does your customer have a birth- day coming up? Send a birthday card. What about a new product they’d be interested in, consid- ering their purchase history? Mail an offer to them about that, too! They’ll definitely notice it. Everyone wants more person- alization these days, like get- ting to know who they’re buying from and what their values are. One of the best ways to do this is through print marketing with newsletters! Your print newsletter gives you a perfect soapbox to offer your industry-related and personal ex- pertise while engaging in relevant or current topics that will interest your clients. You may even re- ceive positive feedback you never would’ve expected to hear from a customer — trust us, we hear stories all the time. If you want to get started, just give us a call! We’d be thrilled to enhance your marketing strategy and help cre- ate the ultimate communication experience for your customers.
difficult task, and 37% agree their second most-difficult task is reducing spam complaints.
How do you get high- er engagement while reducing
man beings are visual learners.
You can make the most of that with an eye-catch- ing print mar- keting strategy with high-quality materials that’ll make it difficult for a customer to ignore you. Third, over 43% of companies want to improve their email per- sonalization. You can personalize your marketing strategy with print marketing, too, and
Newsletter Pro Team Info@newsletterpro.com 208-297-5700 NewsletterPro.com
Keap.com / The Keap Insider / 25
Made with FlippingBook - professional solution for displaying marketing and sales documents online