AControversial ‘Subliminal’ Sales Technique That Will Make You a Lot of Money
G ather ‘round the campfire and let Dr. Dee tell you a true story. It all started back when I was doing a birthday party magic show at a wealthy man’s home. I had just started to dip my toe in the lucrative corporate enter- tainment market and wanted to
do more of those gigs and fewer kids’ shows. As I was doing my show, I casu- ally mentioned that the next trick was one I recently debuted at a show I did for IBM. I’m not sure why I mentioned it. It must have been my subcon- scious mind telling me something.
After the show was over, the man, who happened to be the VP of sales for a major corporation, came over to me and asked, “So you do shows for corporations? I’d love to have you perform at my next sales meeting.” That’s when I discovered the power of “casual mentions,” or what is also known as “seeding” an audience during a webinar or in-person one-to-many sales presentation. That is one of the most potent ways to plant thoughts into your prospects’ (audiences’) minds.
“That is one of the most potent ways to plant thoughts into your prospects’ (audiences’) minds.”
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