M id A tlantic Real Estate Journal — Northern New Jersey — June 2026 — 17
www.marej.com
N orthern N ew J ersey
Colliers examines the lasting impact of infrastructure investment and global exposure The World Cup comes to New Jersey — What it means for commercial real estate E
most in-demand submarkets. In the first quarter of 2026, the market recorded 13.2 million s/f of leasing activity, one of its most active quarters in over a decade, with average asking rents up more than 87% since 2020. The tournament could produce incremental demand as companies servicing the area’s hospitality, food & bever- age and retail sectors ramp up operations over the summer. Retail Billions of viewers worldwide will watch matches played at MetLife Stadium, giving the surrounding retail landscape
significant global exposure. The New Jersey retail market already operates with one of the densest and most affluent consumer bases in the country. The construction pipeline re- mains below 1% of total inven - tory, supporting low vacancy and upward pressure on rents. The American Dream Mall, a 3 million s/f entertainment and retail complex directly adjacent to MetLife Stadium, is positioned to capture a meaningful share of visitor spending. With more than 450 stores, 100-plus dining options, an indoor ski slope, and a Nickelodeon Universe theme
attended in history. It di- rectly led to the formation of Major League Soccer. With soccer far more established in American culture today and New Jersey’s infrastructure significantly more capable, 2026 promises an even larger impact. Owners, investors, and brokers who move de- cisively now will be well- positioned to benefit from both the immediate demand and the elevated spotlight on the market. For more information, ex- plore the Colliers World Cup Host Cities website. MAREJ
park, it is one of the most strate- gically situated retail assets on the East Coast heading into the summer of 2026. Office The World Cup will draw in- ternational corporate sponsors and broadcast executives, many of whom will experience New Jersey for the first time. For office owners and brokers tar - geting international occupiers, the global platform the tourna- ment provides is a meaningful marketing opportunity. The 1994 World Cup, also played in part at Giants Stadium, remains the most
AST RUTHERFORD, NJ — FIFA’s selection of MetLife Stadium in East Rutherford as the site of the World Cup 2026 Championship Final is a win for soccer fans, economic stakeholders and CRE leaders alike. Eight total matches will be played at the venue through July 19, 2026, bringing an estimated 1.2 million visitors, $3.3 billion in economic activity, and roughly 26,000 jobs to the metro area. A wave of infrastructure invest- ment is already underway. NJ Transit is expanding rail service for World Cup matches and constructing a $100 mil- lion temporary bus terminal at MetLife Stadium. The PATH is running all four lines seven days a week in 2026 for the first time in 25 years. Newark Liberty International Airport is developing a new terminal and a $3.5 billion AirTrain system expected by 2030. Some of these improvements will out- last the tournament and make New Jersey more accessible to the global business community for years to come. Property owners, investors, and brokers across the state have good rea- son to monitor these impacts. Hospitality The Meadowlands area and Northern New Jersey are ex- pected to see the most direct demand surge as fans from around the globe arrive for matches. Hotel supply has been limited by land constraints and lengthy entitlement pro- cesses, leaving existing assets well-positioned to capture that spike. One notable new project opening ahead of the matches is a 128-room Marriott in Lynd- hurst, just a few miles from MetLife Stadium. A 427-room tower at 2 Meadowlands Plaza in East Rutherford was recent- ly acquired for a rebranding and $100 million renovation, reflecting sophisticated inves - tor confidence in the stadium district’s long-term value. Industrial New Jersey’s 672 million s/f industrial market was already performing at historic levels before the World Cup entered the picture. The state is the most densely populated in the country and a long-standing magnet for e-commerce and dis- tribution companies. The Turn- pike Corridor accounts for more than 63% of total industrial inventory, with the Meadow- lands, Port Market, and Exits 10, 9, 8A and 7A among the
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