welcome cattlemen! Welcome and thank you for your interest in our 54th Annual Genet- ic Advantage Bull Sale. We truly appreciate your consideration of this offering and the confidence you place in our program.
adding pounds while maintaining cow herd longevity. Many of these bulls come from cow families that have stood the test of time, with multiple gen- erations still in production today. Disposition, soundness, and usability remain priorities in every mating decision we make. For the first time, we are also excited to offer 25 home-raised, commercial bred heifers. These females are developed under the same management principles as the rest of our herd and represent the functionality, fertility, and longevity we strive to build into our cow base. We are proud of the consistency found throughout this offering and are confident these bulls will add value whether your focus is on replacement females, feeder calf performance, or both. Videos of the offering will be available on DVAuction.com in mid-February for those unable to view the cattle in person. A supplement sheet with final weights, gains, and scrotal measurements will be available sale day. Please join us February 28th at Mobridge Livestock with lunch served at 12 PM CST and the sale beginning at 1 PM CST. We invite you to study the catalog, visit with us about the cattle, and inspect the bulls in person prior to sale day. Thank you again for your interest and support. We look forward to visiting with you and appreciate the opportunity to earn your business. Johnson Angus
This year’s sale reflects our contin- ued focus on building a cow herd rooted in maternal strength, longev- ity, and functional design. The bulls in this offering are backed by gen- erations of fertile, sound, produc-
tive females with proven udder quality and foot structure. Performance is present throughout the sale, but always supported by the kind of maternal integrity we believe is essential for long term success. All bulls have been developed with longevity in mind and are fed a bal- anced ration with no silage and no creep feed, allowing them to express their genetic potential without being pushed. Our goal is to offer sound, athletic bulls that will hold up over time and transition smoothly into work- ing environments. Our breeding philosophy centers on producing cattle that work in real world conditions – moderate, efficient, structurally sound, and capable of
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