COVER STORY
RYAN ROBSON
THE ROCKETMAN
Ryan Robson and Rocket Lister Soar into Real Estate Success
BYJOE DYTON PHOTOS COURTESY OF ROCKET LISTER
T
ypically, the terms “risk taker” and “cautious” are not applied to the same person, but Ryan Robson had made a career out of assuming both of these traits when it comes to his real
Purchasing Rocket Lister is the latest of many big swings Robson has taken since he entered the real estate industry. It’s the risk-taker part of his persona. He doesn’t just throw cash at new ventures, however. Robson takes a thoughtful and calculated, although fast, approach to his real estate decisions. The cautious side of his brain stems from the years he spent sharpening his accounting skills. See, where Robson is, and plans to go, is the direct result of where he has been. AREAL ESTATE FAMILY Robson saw the good, bad, and ugly sides of the real estate industry well before he went to college. He grew up with his mother, who was a real estate agent. They saw ups and downs when it came to income and spent time living in various places and avoiding creditors. Meanwhile, Robson’s father was a very successful real estate devel- oper. So, Robson got the real estate experience and edu- cation watching his mom as an agent, and saw what was financially possible from his dad’s success.
estate career and business decisions. Robson has owned Rocket Lister since November 2020. The multi-state company provides real estate agents with services such as photography, videography, sign and lockbox installation, and more. Rocket Lister’s mission is to provide agents a high quality, consistent product and an out-of-this-world customer experience. “We have 13,000 agents using our service, and we shoot 40,000 homes a year,” Robson said. “If you look at the total number of listings in a year for a market, 10 percent of the agents in the market do 80 to 90 percent of the listings. And those that have figured it out know that they should not be doing their own real estate photography with their own camera or a cell phone. We are speaking to the agent that has already figured out that real estate photography is important, but may not be getting the best experience or results from the photographer they’re working with.”
16 | think realty magazine :: june 2021
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