ask myself if I have it in me, and if I can find the right peo - ple, which is the most important key to success that I’ve had. I had the right partner in the real estate brokerage that I bought and sold.” Robson also acknowledged how critical a real estate agent’s first hire is. When he first started his brokerage, Robson’s initial hire was a transaction coordinator and executive assistant. They were able to handle all of the tasks that Robson could not. It’s the same sales approach he takes when trying to get real estate agents to hire Rocket Lister. “Let us handle your listing and marketing services by doing photography and content for your listings,” he said. “From a risk perspective, you get to take more risks when you’re not tied down handling details for things you’re not good at.” Money is another effective safety net Robson has employed to help him minimize risk. When he wasn’t flip - ping houses, creating a mastermind group, starting a bro- kerage, or acquiring Rocket Lister, Robson built a 100- unit portfolio of rental properties. Those properties bring him approximately $50,000 a month in passive income. “What that allows me to do, as far as risk management, is to take on a lot more risk because that money is com- ing in whether I like it or not,” Robson said. From a risk management perspective, I think passive income is prob- ably one of the most attractive subjects for real estate investors and real estate agents. If you want to take big risks and buy companies like I did with Rocket Lister,
and start a cabinet company and take these risks, then real estate, in my opinion, is less risky than a business because there’s collateral.” No matter how many safety nets one builds, there’s still likely to be some risk involved in any big career or business move. Those who are willing to take those risks will increase their chances of having success. One of the biggest mistakes Robson has seen is people take too much time between coming up with their idea and then putting it into action. Their risk tolerance is so low that they stay in the “idea” phase for too long and never get to the execution part. “I think my superpower is going from idea to execution very quickly,” Robson said. “There’s this amount of time that exists between your idea and execution, and my goal is to be super fast at that. That doesn’t mean that you don’t look at the data—that’s the accounting part of my brain.” “Very few people have what it takes to swing the bat at the fast ball of entrepreneurship—it’s a really short list. That’s a problem, don’t get me wrong, but really the big problem that people have is knowing what to do after they hit the ball.” •
Rocket Lister plans to be in every major market within the next two years. Real estate brokerages that are currently doing 15 to 20 listings a month and could use Rocket Lister’s services can reach Ryan on Instagram at the handle, @therealryanrobson.
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