Creating a New Breed of Multifamily Real Estate Company HOW COMPANY CULTURE CAN SHAPE AN INDUSTRY AND CREATE GENERATIONAL WEALTH
by Robert Martinez, Rockstar Capital
M y career in real estate start- ed with a “red pill, blue pill” moment. It felt like a whole new world had been opened up to me, one that had been right under my nose my whole life. I grew up in McAllen, Texas and followed the advice that everyone gets when they’re young: make good grades, go to college, make good grades, and get a good job. I gradu - ated high school, went to Texas A&M, got my engineering degree, and start- ed a career in oil and gas sales and, for a time, surged ahead in my career. I realized sales was one of my partic- ular strengths and began improving those skills every day while I chased the top of my bonus structure. Every time I got close to reaching that high end, my parameters were changed. It happened over and over, with all of my hard work wasted by moving goal posts. I started look- ing for something better and that’s when my “red pill, blue pill” moment struck. I found a real estate podcast and listened to it every chance I got. I took every opportunity to educate myself and peer deeper into a world that I had always assumed was only for the rich, but as it turned out, the door was open for me to join it. I joined a real estate club and started investing even further into myself and my real estate education. Then,
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