STRATEGY
SCALING
How to Scale to 100+ Units
GETTING OFF THE PLATEAU TO REACH NEW REI HEIGHTS
by Andrew Syrios
here are many plateaus real estate investors often reach
It’s at this point when you need to move beyond hiring employees and actually start managing managers. It requires a new set of skills and can be a difficult transition to make. And looking off at this much larg- er goal, it will set you on the right course to break through many of the plateaus that lead up to it. THE FIRST QUESTIONTOASK The first question to ask yourself is extremely simple: Do you even want this?
Some people may dream of owning 100 or more rentals, but not ask themselves what kind of work that really entails. Do you want to build an empire or just be financially free and live a comfortable life? There is no wrong answer here. It’s not necessarily better to grow an empire and it certainly isn’t if that’s not what you want to do. Remember, your business should be there to serve you. You are not simply there to serve your business. However, if you do want to build an empire, you need to stop thinking
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as they build their businesses. And each can be difficult to climb out of. The first, of course, is to buy your first property. Then it may be to quit your day job and become a full-time investor. Ten properties is often another plateau, or that time when you need to hire your first full-time employee. All of these plateaus are worth their own article. However, this piece will focus on the plateau many aspire too: How to scale to 100 units and beyond.
56 | think realty magazine :: june 2021
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