Holland & Usry, PA - June 2023

PUPPY POWER IS SCIENTIFICALLY PROVEN

How Do Cute Images Affect Your Mind?

“Kawaii” is the Japanese word for “cute,” which apparently alters our brains more than we thought! During The Power of Kawaii study, Hiroshima University researched the effects of viewing images of cute animals, and what they discovered was shocking. Researchers found that these adorable animals can help us improve our concentration, especially on detail-oriented

tasks. Participants who viewed images of puppies and kittens could accomplish tasks with greater care and attention than those shown other pictures. How did they measure concentration, and why cute animals? What method was used in the initial experiment? In the first experiment, researchers split a group of 48 participants and had each person play a surgery game similar to “Operation.” Using tiny tweezers, the participants had to grasp small objects without touching the edges. Afterward, one group observed images of puppies and kittens, and the other viewed photos of adult dogs and cats. After viewing the pictures, both groups played the game again. The result? The first group had a significant improvement when playing the game. They approached the game more deliberately and at a slower pace to carefully remove the objects without touching the edges.

Meanwhile, the second group showed no difference in their performance. Why do these cute images affect us? After more experiments with increased difficulty, the researchers concluded that the sweet animals made a noticeable impact on our brains. Participants showed higher levels of focus, concentration, and carefulness both mentally and behaviorally. The reasoning may be that seeing baby animals triggers our nurturing side and, in turn, makes us more careful and alert. We sense something needing protection, care, and focus. At a subconscious level, you likely will become more cautious in how you think and behave after looking at pictures of baby animals. So, the next time you need to do something tedious or detail-oriented, prep yourself with a cute puppies and kittens slideshow to ensure you get the job done right!

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