2A — November 22 - December 12, 2019 — M id A tlantic
Real Estate Journal
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M id A tlantic R eal E state J ournal Publisher, Conference Producer . .............Linda Christman AVP, Conference Producer ...........................Lea Christman Publisher ........................................................Joe Christman Section Publisher ............................................. Steve Kelley Section Publisher ............................................... Kim Brunet Editor/Graphic Artist..... .................................Karen Vachon Office Manager ...............................................Kerrin Devine Contributing Columnist ..............................Geeta Nadkarni Mid Atlantic R eal E state J ournal ~ Published Semi-Monthly Periodicals postage paid at Hingham, Massachusetts and additional mailing offices Postmaster send address change to: Mid Atlantic Real Estate Journal 350 Lincoln St, Suite 1105, Hingham, MA 02043 USPS #22-358 | Vol. 31, Issue 22 Subscription rates: 1 year $99.00, 2 years $148.50, 3 years $247.50 & $4.00 single issue - plus postage REPORT AN ERROR IMMEDIATELY MARE Journal will not be responsible for more than one incorrect insertion Phone: 781-740-2900 | Fax: 781-740-2929 www.marej.com
M id A tlantic Real Estate Journal
Geeta Nadkarni
Digital Marketing: Burn Your Funnel and Start Over W e used to have a terribly complex, seg- mented funnel using all sorts of tools to deliver all sorts of products at price points ranging from $7 to $3500. But, we found that for each product we created to fill a “gap” in our pricing ladder, we created a bunch of marketing busy work for ourselves. After all, each product needs to be marketed separately and then integrated into the overall funnel. We realized we were spending 80% of our time and resources marketing instead of doing the part we adored: serving our clients and helping them create magnetic messag- ing that attracted both press and ideal clients. So we basically burned ev- erything to the ground and re- built a funnel that is incredibly simple. Just 3 steps: 1. Clarity of mindset and messaging: Making sure that you’re creating something that TRULY solves clients’ prob- lems rather than getting them
to a milestone along the way and then finding the words that act as a dog whistle to those clients. 2. Simplifying the Selling: We created a single high ticket offer that was comprehensive – basically a business in a box – that helps clients build and sell high ticket group programs at $3500 and up (we have clients selling all the way up to $25K and 40K using our system). Our selling scripts work for ANY coaching, consulting or service-based business and feel fantastic both to the seller and buyer because they’re so incredibly transformative. We give our clients a proven framework that helps them sell
from the stage, in person, on the phone and online. And close sales in a single conversation, even at a premium price point. 3. Amplifying by getting massive press and hacking audiences that others have paid to build and nurture. Frommainstream press to pod- casts, speaking engagements, and even FB groups, ideal prospects are everywhere and once your messaging is dialed in and you have the right of- fer, it becomes EFFORTLESS to make a bigger impact and income. We’ve had clients go from losing money and spinning their wheels to closing $36K in continued on page 22A
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