Thoughts from the Industry Braintrust
“AI and HPC workloads are pushing power densities beyond what air cooling can handle, while sustainability requirements demand we cut energy consumption by 50% or more. Immersion cooling is the only technology that simultaneously solves both challenges. We're at an inflection point where the digital world can finally be more efficient, cost-effective, and environmentally friendly—but only if we have the courage to move beyond traditional cooling paradigms.” Lior Gendel, Co-founder & CEO, Next Generation Green Technologies “Immersion cooling isn’t just about reducing energy use — it’s what makes advanced computing practical where you need it, whether in the datacenter or at the edge. The real advantage isn’t only the huge efficiency gains, but that it enables the economic case and actual deployments in places where traditional cooling would be complex or too costly. This isn’t just about cooling servers—it’s about making the distributed computing infrastructure of the next decade actually work.” Andy Young, CTO Immersed Computing, Asperitas “Single phase immersion cooling has a solid 15-year track record. Beyond exceptional efficiency and effective cooling for high density (100+ kW) workloads, immersion also delivers reduced component failure rates yielding higher system reliability. And immersion is simple …set it and forget it!” Jeff Burke Executive Vice President Sales & Marketing | Green Revolution Cooling (GRC)
“We're not debating whether immersion cooling works anymore—we're standardizing how to deploy it at scale. The specifications we're developing today will define the next decade of high-density computing. Immersion cooling doesn't just solve the thermal challenge it enables architectural possibilities that didn't exist before. After 25 years in this industry, I've never seen a technology transition from experimental to mission-critical this rapidly.” “Modern data centers and edge deployments face three primary challenges: density, efficiency and reliability. To meet the increasing computational demands of AI, High-Performance Computing (HPC), and other modern applications, liquid cooling has emerged as a critical solution in various form factors. By analyzing the specific requirements of each facility, liquid cooling can be used to optimize server density, operational efficiency and service reliability. In particular, immersion cooling is a key technology for deployments where reliability and efficiency are paramount, offering significantly lower operational costs and better Mean Time Between Failures compared to other cooling methods.” Albert Puig Artola, Chief Technology Officer, Submer
Austin Hipes, Chief Technologist, VP, Engineering, UNICOM Engineering
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