Target Tenant Groups
The focus is Young Professionals (24-34)
➔ Flexible Commutes ➔ Flexible leases ➔ A real community ➔ Modern, sustainable homes ➔ 20-minutes lifestyles
Erica the Remote Tech PM (32)
Luis the Local Nurse and Dad (32)
Occupation : Nurse at Kaiser Permanente in Oakland Income : $95,000 Commute : 20 minutes via car or BART Why he moved here : Luis grew up in San Leandro and wanted to stay close to his parents. The Bay Fair development gave him the chance to upgrade from an older apartment to new sustainability features without leaving the community. The affordable unit options made the jump feasible, and having BART nearby offers flexibility if he switches hospitals .
Occupation : Product Manager at a fintech startup in SoMa, works hybrid Income : $160,000 Commute : 2 days/week to SF via BART (under 35 mins door-to-door) Why she moved here : Tired of paying $3,900/month for a cramped apartment in SF, she found she could rent a modern 1BR for $3,300 and gain more space, newer sustainable finishes, and a community vibe. San Leandro’s diversity and new retail scene sealed the deal.
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