YEAR IN REVIEW
YEAR IN REVIEW
Feature
Feature
community. In addition to features on various aspects of Rochester life and industry, the Rochester Area Community Guide and Chamber Directory also serves as a directory of over 1,100 Chamber members. Overall, 2,500 area businesses and organizations, current and new residents, and incoming businesses to the area received physical copies of the guide. “We were excited to release the first annual community guide and look forward to future editions,” said Sophia van Oss, Communications & Design Director at the Chamber. “Thank you to our members, advertisers, and photo contributors for making this guide a reality.” For the second year in a row, the Chamber released a Shop Local – Holiday Gift Guide to promote member’s businesses and their holiday gift options. This year, we had over 45 members in retail, restaurants, art and photography, health care, and more participate in the guide with a wide variety of offerings.
The Chamber’s Annual Celebration gala, held
2023 BY THE NUMBERS
March 2, 2023, at the Mayo Civic Center, was a gathering celebrating Chamber members and their impact on the Rochester region. In 2023, over 700 members joined in celebration with an evening of entertainment and networking. Fun Pianos!, a dueling pianos act, entertained attendees throughout the night and it was an event to remember. Mark your calendar for our next gala on February 29, 2024! Each week, over 5,700 business professionals in the area receive the Chamber’s Weekly Update featuring the latest in Chamber events and news. In addition, members also receive the monthly Resource Connect emails, a compilation of useful resources, news, and tools for the business community. As a part of our digital communication, the Chamber also uses social media to engage with the community as well as share about events, programs, announcements, and news. Across all social media channels, the Chamber boosts over 12,000 followers.
205 NEW MEMBERS in 2023, 168 new members in 2022
MEMBERSHIP
960 SMALL BUSINESS MEMBERS making up 80% of our members
113 RIBBON CUTTINGS celebrating new members, grand openings, and other important milestones
EVENTS
The gift guide and shop local message was promoted throughout the Chamber’s channels including email, social media, Advantage magazine, billboard, and the press. The Chamber also produced a flyer and social media graphics for members to share with others.
83 EVENTS in 2023, an increase of 10 over 2022
9,028 ATTENDEES in 2023, an increase of 3,854 over 2022
Our monthly magazine, the Advantage , keeps members up-to-date on Chamber and community news. The Advantage is a great publication to learn more about the business community and to stay informed on the challenges and opportunities within the community. Over the 12 issues in 2023, readers learned local legislators perspectives, the young talent opportunities within our RYT Network, the fluctuating real estate market, and more. 2023 marked the inaugural issue of the Rochester Area Community Guide and Chamber Directory . Sent on a yearly basis, this guide features a regional industry overview and the community at a glance. The community at a glance highlights life in the Rochester region including education, healthcare, shopping, dining, arts and entertainment, sports and outdoor recreation, and making a home in the
“It was great to see the community come together to not only bring joy to the gift recipient, but the local businesses being supported as well,” said van Oss.
77 E-NEWSLETTERS with 4 The Advocate's, 19 Resource Connect and 52 Weekly Update emails sent to 5,790 subscribers
MEMBER CONNECTIONS
6,360 READERS of Advantage magazine
12,139 FOLLOWERS throughout our social media channels
6 | ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE
FEBRUARY 2024 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 7
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