WEDNESDAY, SEPT. 3
Dinner & Vallea Lumina Experience Sponsored by Moment Factory & Wiegand Sports USA
7:00 p.m. - 10:00 p.m. TAG Basecamp, Cougar Mountain
Enjoy an experiential meal at sunset from Picnic Whistler at The Adventure Group’s rustic basecamp where attendees can chill and play games. As night- time descends, embark on Moment Factory’s Vallea Lumina experience—an immersive multimedia night adventure through the forest that blends storytell- ing, light, and sound.
Note: Buses will pick up at the Hilton starting at 6:30 p.m. and return starting at 10:15 p.m.
POP-UP TALK: After Dark, Still Outdoors
Extend a day of adventure into night without abandoning the mountain’s DNA: skip pyrotechnics and embrace place-based glow with guided twilight walks, sky stories with a local astronomer, lantern lines that map safe routes without washing out the stars, and set pieces that let the landscape breathe. The theme is belonging—guests feel part of the scenery, not spectators to a show. Broaden the demographic with layered choices (camp-chair concerts, cocoa carts, silent-disco headsets for teens, constellation cards for kids). Set a tone that respects neighbors and wildlife. Program a dependable cadence, and let the mountain’s nighttime character do the heavy lifting.
THURSDAY, SEPT. 4
7:30 a.m. - 8:45 a.m. Wizard’s Grill, Blackcomb Daylodge
Vendor Showcase Breakfast* Grab breakfast and continue conversations with our valued suppliers.
Note: 15 minute walk to next session.
8:45 a.m. - 10:00 a.m. Wizard’s Grill, Blackcomb Daylodge
Vendor Breakdown
Shifting Perceptions: Moving Beyond the ‘Ski Resort in Summer’ Mindset John Entwistle, MMGY Origin; Jill Gaylord, Grand Targhee Resort, Wyo. Summer resort marketing often leans on winter audiences and messaging, lim- iting the chance to build a unique summer identity. How can your resort stand out once the snow melts? Our speakers share lessons from “Mellowstone,” Grand Targhee Resort’s new summer positioning, plus strategies for reaching summer-specific audiences, balancing operations with marketing, and showcas- ing the experiences that set your summer apart.
9:00 a.m. - 10:00 a.m. Sutcliffe Room, Hilton Whistler
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