SOC25 Program

THURSDAY, SEPT. 4

Strategic Planning for Summer Growth Claire Humber, SE Group

10:00 a.m. - 11:00 a.m. Sutcliffe Room, Hilton Whistler

Is growing your summer business part of the plan? Whether you’ve got capital at the ready or are bootstrapping as you go, we’ll explore practical strategies for building your summer ops. From funding options and benchmarking tools to proven KPIs, you’ll walk away with the resources to launch, grow, and measure summer success.

11:15 a.m. - 12:00 p.m. Sutcliffe Room, Hilton Whistler

Events, Festivals, & Megaphones: Make Some Noise for Summer Bob Andrea, Resort Municipality of Whistler; Wendy Robinson, Whistler Blackcomb. Moderated by Olivia Rowan, SAM. Events drive visitation, smooth the shoulder seasons, and give guests reasons to come back. We’ll dive into the “festivalization” trend, and how to energize your resort brand and fire up your summer revenue engine.

Lunch with CWSAA Bike Park Forum Our friends from the Canada West Ski Areas Association will join us for our final meal, offering a great opportunity to connect with even more industry colleagues as they kick-off the CWSAA Bike Park Forum.

12:00 p.m. - 1:00 p.m. Garibaldi Lift Co., Whistler Village

1:00 p.m. - 4:00 p.m. Whistler Bike School Hut, Whistler Village

Whistler Bike Park & Rental Shop Tour* Explore one of North America’s most renowned bike parks with the team behind the scenes and the Gravity Logic crew. *Pre-registration required.

Sasquatch Zipline Tours* Sponsored by Ziptrek Ecotours

1:30 p.m. - 4:00 p.m. Ziptrek Basecamp, Whistler Village

Fly across the valley between Whistler and Blackcomb Peaks on what is said to be the longest zip line in North America. *Pre-registration required.

Whistler Village Tour with Ecosign Mountain Resort Planners

2:30 p.m. - 4:00 p.m. Sutcliffe Foyer, Hilton Whistler

Understand the decisions behind Whistler’s iconic village in a walking tour with master planners.

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