DIGITAL PLATFORM AND AUDIENCE DEVELOPMENT Start of Season: July 1, 2021 EPISODES: 6 Live-Stream Discussion Events and 6 Digital First Short Videos DESCRIPTION: Develop online platforms and content that provide greater visibility to new primarily on- line audiences of ACH-Workplan programs. IMPACT: KSMQ explored the online live-streaming possibilities for its programming. People are changing their viewing habits. And even though it does not look like television is going away any time soon, online streaming has become an important way for people to watch their favorite programs. KSMQ worked on becoming familiar with and developing online platforms and content in order to provide greater visibility to existing and new audiences of Legacy funded programs.
Benya Kraus shares with us on “The Case for Rural Living” DISTRIBUTION: Programs were presented as digital first and premiered on KSMQ’s social media outlets. Then, the programs were broadcast. • The COVID Gap: Addressing the Pandemic Racial Divide with Dr. Stephanie Low R-Town Associate Producer and Host Nicole Nfonoyim-Hara and Dr. Stephanie Low from Community Health Services, Inc. in Rochester, Minnesota continue their discussion about the large divide in COVID hospitalizations and deaths between the white and black communities in Minnesota. Community Health Service Inc. (CHSI) is a federally qualified healthcare center, serving uninsured and underinsured communities in the Midwest and is dedicated to health equity. R-Town Associate Producer and Moderator Nicole Nfonoyim-Hara meets with Bo Thao-Urabe and Chao Yang to discuss the large divide in COVID hospitalizations and deaths between the white and Asian American communities, specifically the Hmong community in Minnesota. Bo Thao-Urabe is the Executive and Network Director of the Coalition of Asian American Leaders, based in St. Paul, Minnesota. Chao Yang is the founder of the Hmong Public Health Association, a catalyst of change and a leader with intense focus on impact. • The COVID Gap: Addressing the Pandemic Racial Divide with Bo Thao-Urabe and Chao Yang The Case for Rural Living The Case for Rural Living is a live-streamed discussion featuring Southern Minnesotans: Tim Penny from the Southern Minnesota Initiative Foundation, Benya Kraus from Lead for MN, and John Garry from the Development Corporation of Austin. This discussion is to highlight why living rural is a viable option for people of all demographics. •
MINNESOTA PUBLIC TELEVISION ASSOCIATION
LEGACY REPORTING: JULY 1, 2021 – JUNE 30, 2022
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