Saksanica ● In the selected period, the Pioneer PBS Instagram with Saksanica content reached 207 impressions ● In the selected period, the Pioneer PBS Facebook page with Saksanica content reached 2,297 impressions ● In the selected period, the Pioneer PBS YouTube channel with Saksanica content reached 1,242 views ● In the selected period, the Pioneer PBS LinkedIn with Saksanica Press Release content reached 227 impressions ● In the selected period, the Media Manager video streaming portal reached 29 total streams Total Website views within the selected period: 536,352 page views Total views/streams for Legacy content within the selected period: 219,490 Total streams overall across all YouTube channels within the selected period: 908,007 Total streams on PBS Video/Livestream/Passport: 217,112
Legacy Engagement July 2021 - June 2022
Engagement is a key strategy that Pioneer PBS uses to build relationships with viewers and partner institutions throughout Minnesota. Over the past year, Pioneer PBS organized more than 10 public events and engagement opportunities that engaged more than 1,200 people across the state of Minnesota. The engagements were designed to increase awareness about Legacy productions by Pioneer PBS. The events took the form of in-person and online screenings and discussions, event booths, talks and presentations. Engagements took place in the communities of Granite Falls, Fergus Falls, Westbrook, Herman, Sisseton, Minneapolis, Milan and Montevideo. Several online events were also produced. Some highlighted activities include: ● On July 29, 2021 we hosted a booth at the West Central Research and Outreach Center’s “Hort Night” to promote the upcoming broadcast of the Legacy-funded story about the 50th Anniversary of the event that would air on Prairie Yard & Garden. More than 300 people engaged with our booth at the event. ● In August 2021 we created and launched collections of Legacy-funded videos to promote on our website and YouTube channel featuring our Veterans stories and our Native stories. ● In September 2021, we worked with the Southwest Initiative Foundation to promote Welcome Week events on social media in 10 southwestern Minnesota communities. Relationships made while producing and promoting the Pioneer PBS collection of Legacy-funded stories about, Hmong, Somali, Karen, Latino and Micronesian immigrants were critical to opening the doors needed to promote these events. ● On October 13, 2021 we organized an on-line and in-person screening event for Caregiving: A Love story that was attended by more than 215 people.
MINNESOTA PUBLIC TELEVISION ASSOCIATION
LEGACY REPORTING: JULY 1, 2021 – JUNE 30, 2022
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