MINNESOTA OUTDOORS Launch Date: March 7th, 2022 Content & engagement initiative, broadcast interstitial, and webpage on tpt.org
DESCRIPTION: Minnesota Outdoors is an engagement initiative that explores Minnesotans’ relationship with the outdoors and the historic and contemporary factors that shape those relationships for different communities. Leveraging multiple media platforms, in-person events, and several engaging content projects, Minnesota Outdoors helps to create new narratives and to reclaim forgotten narratives about the outdoors as a space for all Minnesotans. The initiative ties local outdoors storytelling at TPT, like Outside Chance , to TPT’s national productions like America
Outdoors and the 7 th season of SciGirls , to expand the impact.
The six-part national PBS production, America Outdoors with Baratunde Thurston , follows host Baratunde Thurston on an adventure-filled journey to explore the diverse regions across the U.S. The series dives into the history of the landscapes and how they have impacted the way that Americans work, play and interact with the outdoors. One of the six episodes is based in Minnesota’s epic Boundary Waters Canoe Area.
Outside Chance , a web series featuring new and traditional outdoor activities, highlights Minnesota’s outdoor culture and is hosted by yogi, emcee, rapper, and outdoor enthusiast Chance York. (Still from Outside Chance pictured right) A new season of the TPT-produced, national series SciGirls will concentrate on exploring our nation’s great national parks and how science intertwines with the outdoors.
IMPACT: When considering the great outdoors, we face a dichotomy: Happiness and freedom for some, and challenges for others. That complexity has led TPT to launch this initiative focused on what is beyond our walls: the outdoors.
We aim to inspire everyone to enjoy the outdoors, to explore our state’s wild spaces and to take a deeper interest in caring for this special place.
DISTRIBUTION: Tpt.org, TPT2; We’ll also feature special outdoors content from Minnesota Experience , Almanac , One Greater Minnesota , and Next Avenue .
ENGAGEMENT: Pageviews: 876 | Users: 654
EDUCATION: The initiative promotes the educational guides created around America Outdoors and Outside Chance , available free for educators on PBS LearningMedia.
MINNESOTA PUBLIC TELEVISION ASSOCIATION
LEGACY REPORTING: JULY 1, 2021 – JUNE 30, 2022
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