The San Francisco real estate market is as unique as the city itself. You’ve probably heard horror stories—buyers getting out-bid on home after home, sellers jumping through endless legal hoops to close the deal. It’s true, this process can be a maze, full of dead ends and booby traps. Navigating it gracefully takes experience, connections, and a keen eye. Your San Francisco home might be worth more than you think—it’s amazing what professional staging and a few well-chosen updates can do. Maximizing home value is an art, but making the sale happen seamlessly is a science. My time-tested process does both. Ready to start the next chapter of your life? Schedule your private consultation with Brendon today.
Finding the comforts of home
BrendonKearney.com
“Brendon came highly recommended from several close friends who had worked with him previously. Purchasing a home in San Fransisco can be an intimidating undertaking; Brendon made the process simple and straightforward. He has an exceptional understanding and intuition for the local market, and was constantly providing us with invaluable insights throughout our home search. He also has a vast network of professional connections in the Bay Area, and never hesitated to extend an introduction when we had more detailed questions about specific properties. I’d recommend Brendon to anyone considering buying a home in SF.
MIKE T.
ABOUT BRENDON | Top 1% SF Agents
A Message from Brendon
Over the past four years, home has grown ever more important. And while, like many of you, I am enjoying the return to the days of travel, it was nurturing to develop my roots at home and take stock of what is most important in life. Home is where I can be with my friends, family and loved ones. For others, it may be where you feel most comfortable and at ease, or perhaps where you feel most in sync with your natural environment. I remain committed to providing you with peace of mind and a seamless experience. My optimism for the future of real estate and my ability to be inspired by the work persevere. I invite you to join me online at BrendonKearney.com to begin your journey and start dreaming about rediscovering your world in relation to your home. 2024 marks the 22nd anniversary of my career in San Francisco real estate. I am honored to have been a part of your lives through some of the most exciting—and sometimes stressful—decisions one can make. I love being there to support and strengthen my clients’ lives. My grandfather was a real estate agent and investor in Virginia throughout his entire career. In 2002, I took my first step in his shoes and and since then, I’ve been a top- producing agent in San Francisco and am now among the top 100 most influential agents in the city. A Midwest boy’s dream come true! As we continue our journey with an ever-changing landscape of how we interact with the world, I would be honored to help you navigate.
BRENDON KEARNEY Broker | Top 1% SF Agents
415.640.4757 brendon.kearney@compass.com brendonkearney.com DRE 01350213
Brendon Kearney
ABOUT BRENDON | brendonkearney.com
The proof is in the numbers
T op 100 AGENTS IN SF
$675M TOTAL SALES
22+ Years SELLING SF REAL ESTATE
Top 1% AGENTS IN SF
#1 REAL TRENDS 2021 | BEST AGENT Individually by Sales Volume in San Francisco
“Congratulations to Brendon Kearney, who made the America’s Best list. I have the pleasure of working with successful real estate professionals day in and day out, and I know all the hard work, late nights, and huge effort that goes into achieving such incredible results. There are multiple ways to become successful in real estate. Yet, despite the differences, the real estate professionals on this list have one thing in common—they are simply the best. Congratulations to all recipients of this prestigious recognition.”
TOM FERRY Founder and owner of Tom Ferry International
ABOUT BRENDON | Top 1% SF Agents
ABOUT BRENDON | brendonkearney.com
With me, you’ll....
KNOW EXACTLY WHAT TO EXPECT
Your situation is unique. Together, we build a personalized plan, so you know exactly what will happen and when.
REACH THE BEST NET OUTCOME
Not just the best price, but your ideal combination of price, terms, timeline, investment, and other factors you might not have considered yet.
SKIP THE ROOKIE MISTAKES
San Francisco isn’t your average market, and approaching it the right way can save vast amounts of time, money, and stress.
ACCESS INSIDER OPPORTUNITIES
Through close relationships with other agents, I keep a finger on the pulse of each neighborhood, so you’ll be the first to hear about every opportunity.
GET EVERY JOB DONE RIGHT
You’ll need inspectors, craftspeople, lawyers, title brokers, and more. I’ve curated a black book of people you can trust.
ABOUT BRENDON | Top 1% SF Agents
ABOUT BRENDON | brendonkearney.com
Nobody knows San Francisco like I do
Nob Hill
Noe Valley
Marina
Bernal Heights
Cole Valley
FEATURED SALES | Top 1% SF Agents
Featured Sales
“From our first meeting and throughout the three-month process, he was extremely professional, very knowledge - able, and tireless in his efforts. In addition, without him mentioning a few times that he had other appointments, I would have thought I was his only client given his contin- ued attention and availability.” MICHAEL A.
Your San Francisco Expert
FEATURED SALES | brendonkearney.com
164 Belvedere Street Harmonizing Contemporary Design with Historic Roots | Seller | $5,300,000
FEATURED SALES | Top 1% SF Agents
459 Ashbury Street Historic Haight Ashbury Victorian | Seller | $4,995,000
FEATURED SALES | brendonkearney.com
4250 23rd Street Queen Anne Victorian Residence | Seller | $4,500,000
FEATURED SALES | Top 1% SF Agents
897 Clayton Street A Timeless Masterpiece in Cole Valley | Seller | $4,500,000
FEATURED SALES | brendonkearney.com
3621 Scott Street Remodeled Marina Residence | Buyer | $4,199,000
FEATURED SALES | Top 1% SF Agents
4135 23rd Street Luxurious Noe Valley Residence | Seller | $4,150,000
FEATURED SALES | brendonkearney.com
126-128 Henry Street Duboce Park Bespoke Residences | Seller | $4,075,000
FEATURED SALES | Top 1% SF Agents
4444 20th Street Eureka Valley Victorian Residence | Seller | $3,900,000
FEATURED SALES | brendonkearney.com
147 Ripley Steet Bernal Heights Contemporary Masterpiece | Buyer | $3,895,000
FEATURED SALES | Top 1% SF Agents
750 Lyon Street Reimagined NoPa Victorian Residence | Buyer | $3,850,000
FEATURED SALES | brendonkearney.com
Supporting your sale
“We recently sold a classic Victorian home with Brendon and the experience was tremendous. We did significant work on the house to improve and repair previous construction errors and there was a lot of attention to detail needed to properly communicate with prospective buyers. Brendon has a rare ability to be both outstanding at sales/marketing/communication, but always excels at getting down into the weeds and making sure that i’s are dotted and t’s are crossed. In previous experiences, we’ve worked with Realtors® who were good at one, but not both. Brendon was also just an easy person to work with. I always enjoyed talking to him and anytime something come up (which it did), he always went above and beyond to make sure it was taken care of. Highly recommend working with him!” DAVE F.
2005 19th Street | Seller | $2,850,000
Assessing our strategy and monitoring the market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
COLLECTIONS
INSIGHTS
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested.
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
SUPPORTING YOUR SALE | Top 1% SF Agents
Pricing your property to Maximize buyer activity
TIMING OF BUYER ACTIVITY
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home’s position in the market.
PERCENTAGE OVER MARKET VALUE
PERCENTAGE OF BUYERS
ATTRACTING BUYERS USING COMPETITIVE PRICING
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
SUPPORTING YOUR SALE | brendonkearney.com
Sharing your home globally
Instantaneously reach millions of potential international buyers on a vast network of trusted sites.
50+ COUNTRIES TO SYNDICATE TO YOUR HOME *
307M+ ANNUAL INTERNATIONAL BUYERS REACHED *
96+ INTERNATIONAL PORTALS TO SYNDICATES TO YOUR HOME *
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
SUPPORTING YOUR SALE | Top 1% SF Agents
Placing your property where your buyers are searching Once your home is listed, it will automatically be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
SYNDICATION IS INTERNATIONAL MARKETS
TOP DOMESTIC SYNDICATION PLATFORMS, INCLUDING Zillow The Wall Street Journal Mansion Global
Nextdoor
Trulia
San Francisco Chronicle
Realtor.com
Juwai.com
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
SUPPORTING YOUR SALE | brendonkearney.com
Captivating California
Within 5 years of our arrival in the Golden State, Compass has become one of the top brokerages in the region. Lake Tahoe Wine Country San Francisco Bay Area Silicon Valley Carmel/Monterey Central Coast Santa Barbara/Montecito Los Angeles Orange County Palm Springs San Diego MARKETS WE EXCEL IN
#1 BROKERAGE IN LA AND SF BY SALES VOLUME
$43.4B+ SPACE VOLUME SINCE INCEPTION
7.9K+ NUMBER OF AGENTS
140+ OFFICES WITH OVER 500 EMPLOYEES
LA Business Journal, Ranked #1 By 2019 Sales Volume. | SF Business Times, Ranked #1 By 2019 Sales Volume.
SUPPORTING YOUR SALE | Top 1% SF Agents
Outperforming the competition in San Francisco
$4.8B+ SALES VOLUME IN SAN FRANCISCO IN 2023 2023 TOP 4 BROKERAGES PERCENTAGE MARKET SHARE
7.5% 11% 12.2% 33.8%
VANGUARD
SIDE, INC
SOTHEBY’S
COMPASS
*2023 transaction-side dollar-volume residential property sales reported to Bay Area MLS Associations by 1/8/24, per Broker Metrics Cross-MLS analysis. Based on top 500 ranked offices/brokerages. Analysis made in good faith with data available. Not all sales are reported to MLS. Rounded to nearest tenth of a percent.
SUPPORTING YOUR SALE | brendonkearney.com
Marketing your property
I’ll craft a marketing plan with strategies and tactics specific to your home, designed to garner maximum exposure.
STEP 1
Targeted buyer audience analysis and marketing tactics.
Content Strategy that pairs custom narrative storytelling with impactful visuals.
STEP 2
A multi-phased launch plan that markets your home like a blockbuster movie.
STEP 3
Exclusive Compass programs and offerings that will optimize your sale experience.
STEP 4
STEP 5
An outline of key milestones you can expect as we bring your home to market.
Case Study: Getting your home ready to sell
together to decide which services can increase your home’s value the most and set an estimated budget for the work. Look at these before and after photos for my recent sale at 207 Montcalm Street on the North slope of Bernal Heights. By partnering with me and using the Compass Concierge program, the seller received results beyond any of our expectations. Not only did we receive a record setting price, but also delivered the sale in less than one day on the market.
The key to success in any market is a perfectly presented home. Today’s home buyers are clear about one thing–they will pay top dollar for a move-in ready, Instagram worthy home. For the Seller, the home preparation costs are typically an “out of pocket” expense. With the Compass Concierge program, you can have most, if not all, of the home prep costs covered with no fees and no interest, ever. Compass Concierge is the hassle- free way to sell your home faster and for a higher price with services like staging, flooring, painting, and more. We will work
207 Montcalm Street
Originally marketed in 1989 when it was brand new the home remained in the hands of the original owner for 32 years. Although the home was exquisitely maintained and updated over the years, the homes interior finishes were a bit outdated. With the help of Compass Concierge the family was able to give the home a modern update.
• New hardwood floors throughout • Interior and exterior paint • Designer home staging • New light fixtures throughout • Kitchen countertop replacement
Offered at $2,395,000 SOLD FOR $3,025,000
MARKETING YOUR PROPERTY | Top 1% SF Agents
“Brendon’s suggested improvements to the property before hitting the market were on point and added value to the property well in excess of the cost of the improvements. It was a pleasure working with him and I would recommend Brendon to anyone looking to sell a home in San Francisco.”
STEVEN V.
MARKETING YOUR PROPERTY | brendonkearney.com
7 Seconds That’s how much time you have to inspire your buyer before they click to look at the next property. Would you go out on a first date without looking your very best? Putting your home on the market is that first date.
TOP 10 REASONS
• Look better than other homes on the market • Spend 73% less time on the market • Typically sell for more money • Look better in print and Internet ads • Receive more foot traffic • End up on a buyer’s “must see” list • Are viewed by buyers as “well maintained” • Are “move-in” ready • Have less reasons for buyers to ask for concessions • Professionally staged listings “stand-out” in prospective buyers’ minds
MARKETING YOUR PROPERTY | Top 1% SF Agents
MAKE AN IMPACT
When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing’s perceived appeal.
MARKETING YOUR PROPERTY | brendonkearney.com
Compass Private Exclusives Who says you only have one chance to make a first impression? Private Exclusives are off-market listings only visible to Compass agents and their buyers. Listing your home as a Private Exclusive extends your marketing runway and gives you the opportunity to build demand and test the market without risk before officially launching your home to the public.
QUICKLY TEST YOUR PRICE Get feedback from buyers on your aspirational price without risking price drops or accumulating days on the market.
SOFT LAUNCH
Market your home before investing time and effort into prepping it for the public.
GENERATE BUZZ
Build interest from buyers before your home hits the public market. LAUNCH TWICE Launch your property twice: first internally on Compass, then on MLS and aggregate sites. MAINTAIN YOUR PRIVACY Keep your home’s details private; share only with Compass agents and clients.
Private Exclusives may not be available in all markets, and availability is subject to change. Private Exclusives, inclusive of pre-marketing and listing strategies, are at the discretion of the seller. They are only visible to buyers and the Compass agents representing them in that market. Compass does not recommend one particular strategy or guarantee results. #1 in 2023 closed sales volume in the US per RealTrends.
MARKETING YOUR PROPERTY | Top 1% SF Agents
Reach more prospective buyers with intelligent digital advertising By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
PROPRIETARY TARGETING
OPTIMIZED PERFORMANCE
Compass tracks and measures the results of every campaign which allows for continued optimization.
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
MARKETING YOUR PROPERTY | brendonkearney.com
The Benefits of Working With a Cooperating Broker
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. In partnership with a buyer’s agent, I can show your home in its best light to a widened pool of qualified buyers and ensure a more efficient contract-to-close process for everyone involved. INCREASED EXPOSURE FOR YOUR LISTING More eyes means more interest. A buyer’s agent can help get your listing in front of interested buyers they are currently representing, which maximizes your home’s exposure in a competitive market. By listing as a Compass Private Exclusive, you can even pre-market your home to buyers and the agents they are working with to build early demand before launching to the public. MORE QUALIFIED BUYERS Working with a buyer’s agent helps increase the likelihood that your home will be seen by qualified and vetted buyers who are educated about the market and ready to transact. SEAMLESS CONTRACT-TO-CLOSE Buyer agents provide guidance, counseling, and support to buyers throughout the contract-to-close process to troubleshoot and resolve potential issues. Having dedicated agents on both sides of the deal will ensure an objective approach and increase the likelihood of a seamless transaction. REDUCED LIABILITY & EXPOSURE Having professional representation more readily ensures that the buyer completes their investigations to their satisfaction, thoroughly reviews and understands seller disclosures, and completes each required step. The result? A well-informed client without buyer’s remorse.
MARKETING YOUR PROPERTY | Top 1% SF Agents
The Benefits of Offering Buyer Agent Compensation
In the United States, real estate commissions can be paid by the seller, listing agent or the buyer. Continuing the practice of offering buyer compensation by the seller or listing agent increases the likelihood of having a professional buyer’s agent on the other side of the
transaction and provides you with a number of advantages. By paying commission or authorizing your listing broker to pay commission, you have potential to:
INCREASE INTEREST FROM QUALIFIED BUYERS When you offer compensation to the buyer’s agent, the property may become more attractive to serious buyers and increase its exposure, a critical advantage in competitive markets. This also makes your home more accessible to a wider pool of buyers, some of whom might have limited cash for upfront costs.
SIMPLIFY NEGOTIATIONS With commission costs off the table, negotiations are less complex, allowing all parties to stay focused on the property’s price, which streamlines the negotiation.
SECURE A HIGHER PURCHASE PRICE
If buyers don’t need to reserve funds for commission, they may be able to offer a higher purchase price.
SELL FASTER Removing the financial burden onbuyers can help reduce the time your property is on the market.
Seller acknowledges and understands that (i) commissions are negotiable, (ii) Seller is not required to offer compensation to a cooperating Broker, and (iii) any offer of compensation is at the discretion of the Seller.
MARKETING YOUR PROPERTY | brendonkearney.com
A multi-channel marketing approach, designed to stand out
MARKETING YOUR PROPERTY | Top 1% SF Agents
Social Presence
In addition to community and industry connection, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, I’ve cultivated a thriving social media following—all the better to broadcast your listing. Supported by a dedicated in-house media team, I’m able to stay on the leading edge of social media.
1,908 FOLLOWERS
860 FOLLOWERS
1,930 FOLLOWERS
47,985 IMPRESSIONS
6,884 IMPRESSIONS
692 DAILY REACH
274 DAILY REACH
MARKETING YOUR PROPERTY | brendonkearney.com
Discovering Compass
“Brendon was simply fantastic to work with. His overall knowledge of the San Francisco market and his experience made the process of selling my property easy and very successful. Since I was a long-distance seller, Brendon managed the entire process and kept me up to date with any needed information. His suggested improvements to the property before hitting the market were on point and added value to the property well in excess of the cost of the improvements. It was a pleasure working with him and I would recommend Brendon to anyone looking to sell a home in San Francisco.”
STEVEN V.
37 Hartford Street | Seller | $2,000,000
#1 BROKERAGE IN THE U.S. As of 2023, Closed Sales Volume
“What is stunning about this is that... Compass wasn’t even in business a decade ago.”
REALTRENDS
“As of 2021, Closed Soles Volume. Source: RealTrends 3/16/2022
DISCOVERING COMPASS | compass.com
A network of top real estate agents ready to bring you your buyer
$186B+ 2023 GROSS TRANSACTION VALUE *
400+ OFFICES
33K+ AGENTS **
*Gross Transaction Value is the sum of all closing sale prices for homes transacted by agents on the Compass platform. We include the value of a single transaction twice when our agents serve both the home buyer and home seller in the transaction. This metric excludes rental transactions. | **Agents are defined as all licensed agents on the Compass platform as of 3/31/21.
DISCOVERING COMPASS | brendonkearney.com
Discover the pinnacle of luxury real estate. Prestigious. Exclusive. Emboldened. Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
51% HIGHER AVERAGE SALES PRICE THAN OTHER BROKERAGES *
68% NORCAL INCREASE IN ULTRA LUXURY HOME SALES IN 2020 *
53% NORCAL INCREASE IN ULTRA LUXURY HOME SALES IN 2020 *
2021 TOP 4 BROKERAGES PERCENTAGE LUXURY MARKET SHARE ($5M+ HOMES)
3.4% 9.9% 14.6% 32.4%
COMPASS **
DE LEON **
COLDWELL BANKER **
SOTHEBY´S *
*Broker Metrics data for 11 Bay Area Counties for the 12 months ending 11/30/20 and includes agents who closed at least one transaction side. **2021 transaction-side residential sales reported to MLS [Bareis MLS, East Bay MLS, MLSLisings and SFARMLS} through 10/31/21 per Broker Metrics.
DISCOVERING COMPASS | compass.com
Our Success in the Bay Area
$46B+ SALES VOLUME IN 2021 *
3,800+ NUMBER OF AGENTS
280+ NUMBER OF EMPLOYEES
*Source: Broker Metrics. Residential sales for eight Bay Area counties from 11/1/20 - 10/31/21.
DISCOVERING COMPASS | brendonkearney.com
BRENDON KEARNEY Broker | Top 1% SF Agents 415.640.4757 | DRE 01350213 brendon.kearney@compass.com
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate.
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