Looking Back
SUMMARY Similar to 2021-2023, a majority of sales from were to customers within Rochester and Minnesota. While more than a third of the businesses reported increased sales of 5-25%, a fourth of businesses noted sales were mostly unchanged. Top concerns shared by respondents included hiring and employee costs.
CHANGE IN SALES 2024
40%
35%
35%
30%
25%
25%
22%
20%
15%
10%
10%
9%
5%
0%
Decreased more than 25%
Decreased 5- 25%
Mostly unchanged
Increased 5-25%
Increased more than 25%
2022 RESPONSE 2021 RESPONSE 2023 RESPONSE
11% 22% 24% 33% 11%
10%
18%
24%
33% 15%
13%
16%
17%
34% 20%
APRIL 2025 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 7
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