Looking Ahead
SUMMARY Nearly half of businesses indicated they were either “very” or “somewhat” optimistic about the upcoming year. Two in every three businesses anticipate sales to rise in 2025, challenges related to hiring and employee costs continue to be prominent concerns.
ANTICIPATED CHANGE IN SALES 2025
60%
49%
50%
40%
30%
24%
20%
13%
12%
10%
2%
0%
Decrease more than 25%
Decrease 5- 25%
Mostly unchanged
Increase 5-25%
Increase more than 25%
2022 RESPONSE 2021 RESPONSE 2023 RESPONSE
3% 14% 28% 47% 8%
4%
15%
19%
54% 7%
3.6%
17.1%
24.3%
43.2% 11.7%
APRIL 2025 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 9
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