Reib Law October 2019

3 BENEFITS OF SUBSCRIPTION SERVICES

SAVING CONSUMERS TIME, HEADACHES, AND MONEY

CONSISTENCY Trying new things can be great, but it’s not so great when you’ve gotten razor burn for the 12th time after trying out every different type of razor at the store. Finding a product that you love and know is going to deliver every time, on time, takes the guesswork out of everyday routines. In today's busy world full of endless choices, having consistent things you can rely on, whether it be your cup of coffee or the team you interact with, can be a big source of relief. SIMPLICITY Have you ever found yourself scrambling (and starving) after work, trying to figure out what you’re going to make for dinner? Food service subscriptions, for example, take the “What’s for dinner?” guessing game out of the equation. For anyone looking to save time, stress, and finances (especially in the long run when time is money), a subscription can make life easier and help simplify many of the tasks you already do.

It’s 5 in the morning, and you’re about to brew your first pot of coffee to jump-start your day just like you always do. Going to your cupboard, you reach for your coffee and realize someone is punking you, you’re in a horror movie, or it’s going to be a bad day — you’re out of coffee. The looming threat of such a nightmare is the reason many coffee companies have turned to a subscription model, and the endless benefits of these types of services make them a no-brainer for consumers who want to make their lives easier. DEPENDABILITY Like the coffee example illustrates, running out of something or realizing your favorite product is no longer being made can be a big source of stress and anxiety. Subscriptions offer a product, and

in many cases a team, that you can depend on. You know when and how to access the product. Becoming a subscriber also means you’re part of that community and have access to all its perks.

MISO CARAMEL APPLES

Inspired by Bon Appétit

INGREDIENTS

• 4 Granny Smith apples • 1/2 cup raw pistachios • 1 1/2 tsp plus 1 cup sugar • 3 tbsp sesame seeds • 2 tbsp white miso, divided • 4 Popsicle sticks

• 2 tbsp light corn syrup • 1/4 cup heavy cream • 1/4 tsp kosher salt

DIRECTIONS

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1. Heat oven to 275 F. 2. In a food processor, pulse pistachios and 1 1/2 tsp sugar. Add sesame seeds and 1 tbsp miso, pulsing until miso is fully broken up. Spread evenly on a rimmed baking sheet. Bake for 15–20 minutes and let cool. 3. Meanwhile, insert a Popsicle stick into the center of each apple. 4. In a saucepan, bring corn syrup, 1 cup sugar, and 2 tbsp water to a boil. Boil for 5–7 minutes, swirling infrequently, until caramel is a light amber color. 5. Add cream and salt to caramel, whisking to combine. Transfer to a large mixing bowl and quickly whisk in remaining miso. 6. To assemble, first roll apple in caramel, then in pistachio mixture, before resting on greased baking sheet. 7. Let cool 30 minutes and serve.

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