Bay Cities Appoints Mehrabzadeh Chief Revenue Officer Pico Rivera, California based Bay Cities, a leading de- signer and manufacturer of retail packaging and in-store displays, has announced the promotion of Sahar Mehra-
get, Costco, Home Depot, Lowe’s, and newer partnerships such as HEB, Meijer, and Albertsons. More broader store types are being introduced to Sahar under her new role. “Bay Cities has always served as the crucial liaison be- tween brands and the retailers they serve,” Mehrabzadeh noted. “In today’s fast-paced retail environment, that role is more important than ever, helping our clients navigate complexity and stand out on shelf.” With 20 years at Bay Cities, Mehrabzadeh has risen through the ranks from Marketing Manager to Director of Sales and EVP of Sales. Her promotion to CRO formally recognizes her as a company officer and positions her as the official successor to CEO Greg Tucker. “Sahar has earned this role through two decades of relentless commitment to our clients, our people, and our growth,” said Greg Tucker, Chairman and CEO of Bay Cities. “She started here at 21, learned this business from the ground up, and understands every layer—from design to retail execution. As an employee-owned company, we believe in developing leaders from within, and Sahar rep- resents the very best of that philosophy. Her appointment as Chief Revenue Officer formalizes what many of us have long known. She is uniquely positioned to help lead Bay Cities into its next chapter and ensure we remain focused on what matters most, our customers and our culture.” “This isn’t just a title change,” Mehrabzadeh added. “It’s a critical step in the succession plan for Bay Cities’ future.” Visit: www.bay-cities.com .
bzadeh to Chief Revenue Officer (CRO). In this newly created ex- ecutive role, Mehrabzadeh will oversee all revenue-generating functions and client-facing teams across the company, aligning them under a unified strategy to drive growth and enhance cus- tomer experience. “My passion has always been
Sahar Mehrabzadeh
in front of the client,” said Mehrabzadeh. “As CRO, my mis- sion is to bring together the key players, from design to sales, marketing, and customer service, under one vision that puts the customer first and drives sustainable revenue growth.” Mehrabzadeh now leads client-facing departments in- cluding Sales, Marketing, Customer Service, Project Man- agement, Supply Chain, and Design, strengthening align- ment between sales opportunities and design execution. She will also focus on expanding Bay Cities’ strategic retail relationships with partners including Walmart, Tar-
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