The challenge Sustainability-driven agency
hassle, and when you’re busy as an events organiser you just don’t have the time to do the research you need to do to find out which products are genuinely sustainable. “A third barrier is linked to
Legacy Events has just launched Legacy Marketplace, a platform that aims to help anyone organising an event to do it more sustainably. Through market research and speaking to clients, founder and MD Abena Poku-Awuah discovered there were three main barriers to sustainability for organisers. “One barrier is the perception that making events more sustainable costs more,” she says. “Another perception is that it’s a lot of
greenwashing; our clients were telling us they were worried that products that advertised themselves as being sustainable weren’t really sustainable. That was risky for them, it opened them up to challenges from delegates and stakeholders.”
12 MAY 2021 mitmagazine.co.uk
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