HOT TAKE
Better together isla aims to help the industry progress towards net-zero and zero waste. Its co-founder Ben Quarrell here shares the importance of action and collaboration across the industry to achieve our climate goals. A t isla we believe in bringing the industry together to create a sustainable future, which is why
would become our founding members. Every person at every organisation can make a difference, but the power harnessed collectively by collaborating across the whole supply chain, from corporate event owners
we were so pleased when we heard about M&IT bringing together 10 associations to talk about sustainability. Across the board, we’re seeing a real desire to build back greener across the full events spectrum and make sustainability central to the industry recovery. We are amidst a climate emergency and the way we collectively approach the next 10 years will shape the next 100. This realisation can feel daunting, but I also like to think that it can be empowering. We have a unique opportunity to create a better world for future generations; the key question is how? We set up isla in September 2020 to address that question. After reading the United Nations IPCC 1.5 degrees report, our co-founder Anna was inspired by the call for ‘radical cross-sector collaboration’ to achieve our climate goals and started the conversations with the event agencies that
right through to end suppliers, magnifies this effect tenfold. There are people in every organisation going through the same questions, doing the same research and hitting
The way we collectively approach the next 10 years will shape the next 100.”
the same barriers. Our mission at isla is to connect the dots and dismantle the barriers, making it easier for everyone to deliver sustainable events. As an action-based organisation we assess everything we do by asking ourselves if a particular tool or resource we are designing will help event planners make better choices immediately - and only
16 MAY 2021 mitmagazine.co.uk
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