JasonMegson, MD&VP, George P. Johnson
We have a far better chance of moving forward from a mere conversation around sustainability to measurable change when all those who are part of the event industry collaborate behind one organisation. This is not a task that sits exclusively with event agencies but
is all encompassing and includes the far-reaching supplier network and also the brands who commission and sponsor the events activity in the first instance.
Michael Gietzen, MD, Identity Group For event agencies like Identity that deliver international events, our sustainability policies reach around the globe, into the boardrooms of the world’s biggest brands and are quickly noted by the media and audiences. This rapid shift and ambition to deliver sustainability in events is allowing our sector to set the new standard and indeed lead by example.
move forward with it if the answer is yes. The top 15 ideas that came out of the Sustainability Now! workshop are goals that we can all get behind. The difficult thing can sometimes be to keep them top of mind midway through a busy project or measuring your performance so you can improve the next time. To help solve this challenge, isla has spent the last year developing a universal framework that houses all sustainability best practice in one place and provides simple checklists applicable to each area so that the whole supply chain can work across the same system. e framework is called proseed and will be released in June as a free resource to the entire industry and has been through several rounds of testing with sustainability experts and our 60-strong member group. We can’t wait to work with the associations involved in Sustainability Now! and the wider industry to bring everyone together to help achieve the future we all know is possible.
With COP26 around the corner, the sector can use this to reach, influence and lead the conversation with worldwide audiences, suppliers and clients, efficiently and at scale.
Rick Stainton- founder and group executive director of Smyle and founder of One Industry, One Voice The industry has experienced huge disruption and accelerated change in the last year or so – as per the mandate businesses and organisations across the seven core sectors of our wider industry gave One Industry One Voice, they would like to see closer collaboration, more inclusive behaviour and deeper values of respect, engagement and understanding
across our diverse but interlinked communities. The power in a collective voice and focus can only be more effective for delivering actions that make a difference.
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