TALKING POINT
Make that change
A s Michael Jackson sang on Man in the Mirror, “I’m gonna make a change… it’s gonna feel real good. Gonna make a di erence, gonna make it right.” I’m a massive MJ fan and I don’t mind you knowing this. It feels pertinent to be humming along to these words as we have recently celebrated #EarthDay2021 and as we are slowly moving out of lockdown and into the world of the next normal, it really is time to make that change as an industry. We have seen countless webinars, LinkedIn live sessions, Clubhouse chats and back in the
Samme Allen, founder of event hosting and meeting design agency Samme Allen & Associates, on how rethinking the event design process can help meet sustainability targets
mitmagazine.co.uk MAY 2021 19
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